3. Review of Literature
Secret behind the Success of small budget movies Subaramanipuram & Pasanga Abstract
India is the largest film producing industry in the world and its cinema is becoming increasingly popular in various countries around the globe. Kollywood is a powerful medium that provides useful and entertaining information on history, civilization, variety of cultures, religions, socio-economics and politics in various regional languages. More and more people, irrespective of their ethnicity, watch Kollywood films in many parts of the world. There are about 80 to 100 low budget films being produced every year. Although hundreds of them are produced, only a few of them get released and are successful. This trend changed after the release of Subramaniapuram. After that Pasanga broke the record of Subramaniyapuram. I tried to find the reasons for this change in Kollywood. I have used qualitative research methodology and found that both films were box-office hits because of story, new actors, character creation, and importantly changed audience taste are the reasons for its success. I hope that this research report will help the new film makers and budding directors.
The Tamil film industry is at present the second biggest film maker in India. After Bollywood it is releasing movies throughout the world such as Sri Lanka to South Korea and Malaysia, as well as Canada, Western Europe and the United States. Established in Chennai in southern India of Tamil Nadu district (where approximately there are 1800 film theatres alone), the film industry started making silent movies as earlier as 1916 by a "Keechaka Vaadham" film before moving to talkies in the earlier 1930s with the "Kalidas" movie. The first truely commercial success film did not appear until 1948 when the milestone film "Chandralekha" was screened to the people. This also was the most high-priced Tamil movie ever produced at a price of $800,000. After the arrival of the corporate companies in the cine industry, low budget films have been encountering various problems. In spite of the numerous problems faced by the low budget films, they have only grown in a huge way in the form of cottage industries. There has been a general opinion in the cine field that whether a film is of low budget or of high budget its success is determined only after its release and performance. Although this idea is perfectly right, not all of the directors are able to prove their intelligence and talent with the low budget films that come out in large numbers. The negligence of low budget films by producers is also one of the reasons for the failure of many low budget movies. I tried to find the exact reason and solution for this problem.
Objectives and Research Questions
2.1 My research objectives were:
* To find out the reasons behind the success of commercial Tamil movies * To find out the reasons behind the success of recent small budget movies Subramaniyapuram and Pasanga. * To study the role of these small budget films in creating different trends and possibilities for new film makers and budding directors. 2.2 My research questions included:
* What are the Box office hit movies from 2000 to 2008 in Tamil? * What are the reasons behind the success of those movies? * What are the reasons behind the box office success of Subramaniyapuram and Pasanga? * How has story helped in the box office success of these two movies? * How have characters helped success of these two movies? * How have direction, cinematography and music helped success of these two movies? * How did the producers make the movies successfully with small budgets?
Review of Literature
'Cinema is universal and doesn't need any specific language to be understood. As such, to categorize films such as 'art films'...
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