Sears

SEAR ROEBUCKS SWOT ANALYSIS Author Diane Hughes SEARS HISTORY Richard Sears was agent of the Minneapolis andSt. Louis railway station. He sold lumber and coal to local residents in his spare time. When he received a shipment of unwanted watches he purchased himself and began selling them at a good profit to other station agent up and down the line. In 1886 Sears began the R.W. Sears Watch Company. In 1887 he moved the business to Chicago and put an adin the local paper for a Watchman. Alvah C. Roebuck answered the add This was where the association of these two men began. In 1893 they form the corporation of Sears, Roebuckand Co. A few years earlier wholesale price of barrel of flour was Listed at $3.47 but the retail price was
Millinery, wagons, fishing tackle, stoves, furniture, china, musical instruments, saddles, Firearms, buggies, bicycles, baby carriages and glassware, in addition to watches and jewelry. Under Sears’s leadership, sales in 1893 topped $400,000. Two years later they exceeded Organizing the company so it could handle orders on an economical and efficient basis. That Was left to Chicago clothing manufacturer Julius Rosenwald, who bought into the company in The company's reorganization resulted in Rosenwald becoming vice president. Andleased throughout Chicago. Meanwhile construction was started on 40-acre, $5 million Mail order plant and office building on Chicago West Side which opens in 1906. At the time this Was the largest business building in the world? An office was open in Dallas, Texas in 1906 as Well and 5 years later began a mail order plant. Giving Sears a lower freight rate, faster deliver Sears and Roebuck and Co. began selling sold common and preferred stock on the open
The Christmas Cataloged was printed in 1933. In 1953 Sears launched its own credit Card. In 1973 Sear Moved into the Sear Tower the tallest buildsin the world. The slogan for the Company at this time was”Where AmericaShop”. In 1995 Sears accepts Visa, MasterCard and American Express credit cards. Sears moves its headquarters to Hoffman Estates, Ill. In 1993 the "Big Book" catalog is discontinued. Sear begins there computer presents with more than 5,000 Craftsman tools available online in 1997. “The good life at a great price, guaranteed" ad campaign Debuts in 1998. Also in 1998 Sears Direct is launched, combining specialty catalogs, telemarketing, Direct mail and the Internet into one, customer-responsive function. A year later Sears launches Sears.com... At beginning of century Sears initiates the Customer Care Network, providing customers Witha single point of contact. Sears acquires Lands' End, the largest specialty apparel catalog Company and seller of apparel on the Internet in the U.S. In March of 2005 Merger of Kmart and Sears As Sears Holdings. Mission Statement · treat everyone fairly and value diversity;
· be accountable for our actions; and
· win as a