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EXECUTIVE SUMMARY
The Nivea company is related to cosmetic industry which is very competitive and accordingly the organization is to using very effective strategies for marketing activities.
Personal selling is very effective when dealing with wholesalers and retailers because it helps to go to the customers directly and to do sales presentations.
This report is included the support of personal for the entire promotional mix. Then the buyer behaviors have identified for different products as well as of different buyers. The roles of the sales team has been identified in order to give a clear idea about the sales team.
The relationship between corporative objectives and the marketing strategies has identified and included in the report. The recruitment of skillful sales representatives is essential to the organization and the recruitment and selection procedures are identified in the report. The employee motivation is important to enhance the sales revenue of the organization and the existing motivational factors, remuneration packages and training and development activities are included. The sales structure, territorial design, sales targets and the methods which are used to record sales have identified accordingly. The uses of databases to the sales team are also included.
Table of Contents
Tables of figures
Task 1
1.0 INTRODUCTION
Nivea company is one of the leading international skin care companies. Company is close to consumers, offering them compelling, innovative products.
Nivea brands are trusted universally - from NIVEA, one of the world's largest skin care brands, to other internationally successful brands such as Eucerin, La Prairie, Labello, 8×4, and Hansaplast/Elastoplast.
With more than 125 years of experience in skin care and one of the world's most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products.
VISION - “”Our vision is to be
The Nivea company is related to cosmetic industry which is very competitive and accordingly the organization is to using very effective strategies for marketing activities.
Personal selling is very effective when dealing with wholesalers and retailers because it helps to go to the customers directly and to do sales presentations.
This report is included the support of personal for the entire promotional mix. Then the buyer behaviors have identified for different products as well as of different buyers. The roles of the sales team has been identified in order to give a clear idea about the sales team.
The relationship between corporative objectives and the marketing strategies has identified and included in the report. The recruitment of skillful sales representatives is essential to the organization and the recruitment and selection procedures are identified in the report. The employee motivation is important to enhance the sales revenue of the organization and the existing motivational factors, remuneration packages and training and development activities are included. The sales structure, territorial design, sales targets and the methods which are used to record sales have identified accordingly. The uses of databases to the sales team are also included.
Table of Contents
Tables of figures
Task 1
1.0 INTRODUCTION
Nivea company is one of the leading international skin care companies. Company is close to consumers, offering them compelling, innovative products.
Nivea brands are trusted universally - from NIVEA, one of the world's largest skin care brands, to other internationally successful brands such as Eucerin, La Prairie, Labello, 8×4, and Hansaplast/Elastoplast.
With more than 125 years of experience in skin care and one of the world's most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products.
VISION - “”Our vision is to be