Media Plan
Task 3
Executive summary
Business description
Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest.
Eywa is about to launch its new Earthsprite skin care range. All of the Earthsprite products contain tamanu oil, a completely natural skin healing agent, which comes from the tamanu tree, indigenous to various parts of Southeast Asia.
Vision for the future * Create Brand awareness of Earthsprite * Create the awareness of alternative 100% premium natural skincare at affordable price.
Business goals/mission
• Becoming well known for premium quality skincare and continuous researching and developing non chemical product with innovative. We aim to provide Australian consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.
Business philosophies/identity
The slogan ‘Reconnect with nature’ should be used in all of the advertisements.
● Earthsprite products are 100% natural, effective, affordable and innovative.
● All Earthsprite products contain tamanu oil which possesses a unique capacity to promote the formation of new tissue, thereby accelerating healing and the growth of healthy skin.
● Eywa believes nature provides us with everything we need to look and feel beautiful and healthy. Nature looks after us so we should look after nature. Eywa products contain ingredients from plants which are grown organically and ethically and are highly effective.
● Eywa is 100% Australian owned.
● Eywa’s products are excellent value for money and more reasonably priced than their competitor’s products.
Main objectives
Marketing objectives
The objectives of marketing are to successfully promote the launch
Executive summary
Business description
Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest.
Eywa is about to launch its new Earthsprite skin care range. All of the Earthsprite products contain tamanu oil, a completely natural skin healing agent, which comes from the tamanu tree, indigenous to various parts of Southeast Asia.
Vision for the future * Create Brand awareness of Earthsprite * Create the awareness of alternative 100% premium natural skincare at affordable price.
Business goals/mission
• Becoming well known for premium quality skincare and continuous researching and developing non chemical product with innovative. We aim to provide Australian consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.
Business philosophies/identity
The slogan ‘Reconnect with nature’ should be used in all of the advertisements.
● Earthsprite products are 100% natural, effective, affordable and innovative.
● All Earthsprite products contain tamanu oil which possesses a unique capacity to promote the formation of new tissue, thereby accelerating healing and the growth of healthy skin.
● Eywa believes nature provides us with everything we need to look and feel beautiful and healthy. Nature looks after us so we should look after nature. Eywa products contain ingredients from plants which are grown organically and ethically and are highly effective.
● Eywa is 100% Australian owned.
● Eywa’s products are excellent value for money and more reasonably priced than their competitor’s products.
Main objectives
Marketing objectives
The objectives of marketing are to successfully promote the launch