Sandwich Executive Summary

| 2012 | | By: Felix Ghiovareno
StudentNo:366722645CourseNo:(BSBRES401A)Analyse and Present Research InformationTeacher:Joe Gardner |

[Heavens Sandwich] | |

Executive Summary
Dear Investor, I have come up with a great and promising business plan that I would like to share with you in hopes that you would be interested to join me in creating and growing this business together as partners. I am planning on creating a sandwich bar named Heavens Sandwich. I have chosen this name so we would attract more customers due the peaceful and fun meaning to its name that would make our customers more likely to come in and try out some of our products. We have a lot of differences to our competitors in the market so we are most likely to
We have also set surveys in the Bondi Beach area so we could be more prepared to build this business and prove the hypothesises that we have set which we have listed below, the survey consists of 5 questions that could prove or disprove our hypothesis. Results on this survey and more are written in the results and findings part and we also include our secondary research findings in that part.

Hypothesis: * 45% of Bondi Beach visitors would prefer a fresh sandwich over any other fast food meals * 60% of Bondi Beach visitors would like to have a healthy sandwich bar in Bondi Beach * 45% of Bondi Beach visitors would prefer sandwiches over hamburgers * 60% of Bondi Beach visitors in summer prefer sandwiches as their healthy meal after a long day of beach activities or during their visit to the
Flexibility A sandwich shop can do much more than just sell sandwiches to the lunch time trade. You are free to experiment with bagels, wraps, toasties, baked goods of every description, salads, organic foods, fresh fruit, yoghurts etc. You can add to, or change the menu at the drop of a hat. By purchasing a bake off oven, you could transform yourself into a mini bakery, and increase your menu almost overnight, by offering freshly baked confectionary delights. You could aim to develop a breakfast trade, tempting hungry workers with coffee and croissants on the way to the office, or perhaps target shift workers in the early evening. That’s not the half of it, future expansion could involve you in outside catering, a food delivery service, mobile van sales, event catering, and internet ordering, or even opening up other shops and starting your own empire. The point I am trying to make here, is that few businesses can be expanded, refocused or reinvented beyond the original concept, with such ease. It’s a useful