Sample Thesis
Background of the Study
Abstract
The primary purpose of this study was to evaluate the promotional materials of Southville International School and Colleges as a tool for marketing its educational services and to identify the advertisements ' impact on the student enrollment in the college division. Another aim was to analyze and determine the perceptions of Southville International School and Colleges Students towards its promotional materials, specifically tarpaulins and brochures.
To gather the needed data, the descriptive method of research was used through a survey questionnaire. It was conducted to 30 First Year students in the College of Communication Arts, Media Arts, and Special Education enrolled during the first semester of the academic year 2012-2013 at the Southville International School.
One conclusion was that Southville International School and Colleges’ Advertising is effective as its attractiveness and creativity reflect the apparent quality of the school. However, from the derived results that most of the respondents learned of Southville International School and Colleges through referrals/word of mouth rather than promotional materials, it was also concluded that there are many factors to consider in influencing a person’s decision on enrollment. This in turn benefits Southville International School and Colleges as it enables it to develop better recruitment strategies to attract and retain students.
Introduction
“Advertising has become such a feature of daily life that sometimes it seems as if we hardly notice it. It pervades our cultural landscape, especially in urban settings, and we carry on our lives taking it for granted, as if it were as natural as grass or trees,” Chris Hackley had once said. Such is precisely why advertising is so powerful. Being a non-personal paid form of communication, it has subtlety. It is taken for granted, but subtly gets a brand noticed, remembered, and bought.
In this
Abstract
The primary purpose of this study was to evaluate the promotional materials of Southville International School and Colleges as a tool for marketing its educational services and to identify the advertisements ' impact on the student enrollment in the college division. Another aim was to analyze and determine the perceptions of Southville International School and Colleges Students towards its promotional materials, specifically tarpaulins and brochures.
To gather the needed data, the descriptive method of research was used through a survey questionnaire. It was conducted to 30 First Year students in the College of Communication Arts, Media Arts, and Special Education enrolled during the first semester of the academic year 2012-2013 at the Southville International School.
One conclusion was that Southville International School and Colleges’ Advertising is effective as its attractiveness and creativity reflect the apparent quality of the school. However, from the derived results that most of the respondents learned of Southville International School and Colleges through referrals/word of mouth rather than promotional materials, it was also concluded that there are many factors to consider in influencing a person’s decision on enrollment. This in turn benefits Southville International School and Colleges as it enables it to develop better recruitment strategies to attract and retain students.
Introduction
“Advertising has become such a feature of daily life that sometimes it seems as if we hardly notice it. It pervades our cultural landscape, especially in urban settings, and we carry on our lives taking it for granted, as if it were as natural as grass or trees,” Chris Hackley had once said. Such is precisely why advertising is so powerful. Being a non-personal paid form of communication, it has subtlety. It is taken for granted, but subtly gets a brand noticed, remembered, and bought.
In this
References: UY, E. (2000). Art and Advertising. Anvil Publishing Inc. and Emmanuel Uy Morrison, Haley, Sheehan, Taylor