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Sample Swot Analysis
Great Lakes Coffee Roasting Company | Conducting Environmental Scan and SWOT Analysis | |

[Name of Students]
[Date]
|

Table of Contents

Description of Business ---------------------------------------------------------------------------3
Industry Description ------------------------------------------------------------------------------3
Products/Services Offered -------------------------------------------------------------------------4
Situation Analysis ----------------------------------------------------------------------------------5
SWOT Analysis ------------------------------------------------------------------------------------6
Environmental Scan & Analysis Summary Chart ----------------------------------------------7
Driving Forces --------------------------------------------------------------------------------------8
Conclusion -----------------------------------------------------------------------------------------9
Recommendations ---------------------------------------------------------------------------------10
References -------------------------------------------------------------------------------------------11

Description of the Business

Coffee Shops are establishments where people go and enjoy a cup of coffee. Most shops have wide range of options for the consumers, starting with plain coffee and moving through wide selection of specialty coffee. Locally owned coffee shops typically have control over their offerings. They have the options to expand offerings such as various types of tea, designer sodas and even freshly prepared foods such as salads and sandwiches.

Great Lakes Coffee Roasting Company is a business entity situated at Detroit, Michigan. It is a roasting company that was based in Bloomfield Hills. It is also a prominent shop at 3965 Woodward Avenue, Detroit. Among it coffee bars are located at Midtown, Bloomfield and Lake Orion.

The business is owned by Greg Miracle and


References: Davey M., “A Private Boom Amid Detroit’s Public Blight” Retrieved 16 Apr. 2013, http://www.nytimes.com/2013/03/05/us/a-private-boom-amid-detroits-public-blight.html?pagewanted=all&_r=0 Muller D., “Federal analysis shows Metro Detroit GDP on rebound since 2009” Retrieved 16 Apr. 2013, http://www.mlive.com/business/detroit/index.ssf/2013/02/federal_analysis_shows_metro_d.html Cox S., “Tonight A New Bar is Born Inside The Great Lakes Coffee Shop” Retrieved 16 Apr. 2013, http://detroit.curbed.com/archives/2012/07/tonight-a-new-bar-is-born-inside-the-great-lakes-coffee-shop-1.php "5 questions with Greg Miracle, owner of Great Lakes Coffee Roasting Company” Retrieved 16 Apr. 2013, http://www.freep.com/article/20130214/ENT04/302140038/5-questions-with-Greg-Miracle-owner-of-Great-Lakes-Coffee-Roasting-Company “Coffee Shops Industry Overview” Retrieved 16 Apr. 2013, http://www.hoovers.com/industry-facts.coffee-shops.1837.html Belcher L.M., “SWOT Analysis for a Coffee Café”, Retrieved 16 Apr. 2013, http://smallbusiness.chron.com/swot-analysis-coffee-cafe-15644.html
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