Recidivism Among African American Males

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Broadway Café Project 1

Running head: Broadway Café Project

Buffy A. Ryals

Strayer University

November 7, 2010

Broadway Café 2

Table of content
Abstract…………………………………………………………3 Introduction……………………………………………………..4 Business Dilemma………………………………………………5 Competitive Advantage…………………………………………6-8
First-move Advantage…………………………………..9
Making Business I………………………………………9
Making Business II……………………………………..10 E-Business………………………………………………………10-12 Networking, Telecommunication, an Wireless Computing…….12-13 Customer Relation Management………………………………..13-14 Systems Development…………………………………………..15-16 Conclusion………………………………………………………17 Reference

Broadway Café 3

Abstract

My grandfather established the Broadway Café in 1952. I have since inherited the shop, which is located in Downtown Detroit, Michigan. The café specializes in coffees, homemade soups, salads, and a variety of finger foods. Previously, inventory was completed when there were no more items available. Inventory, just as payroll was completed by writing the employees information in a notebook. Business was running quite smoothly until Starbucks moved within a two-block radius of our business. Today, business relies strictly on technology and therefore I must make various changes to be sure that my business does not “belly-up”.

Broadway Café 4

Introduction
The Broadway Café is a family inherited coffee shop located in Downtown Detroit, Michigan. The business specializes in coffees, teas, finger foods, soups, and salads. Until Starbucks moved within a two-block radius of the café, many referred to the café as the “one-stop, hot shop”. Grandfather Ryals, conducted a great business in his time. However, new and improved methods are needed to keep the business as successful as it was then, now that we have much competition closing in. Mr. Ryals had acquired a wealth of knowledge about the coffee business. Unfortunately, prior to his death, he was unable to share the information with us. His system for record keeping consisted of a notebook that tracked inventory along with payroll and coupons. His advertising plan was by word-of-mouth only. Additionally, since he had the memory of an elephant, he never recorded any family recipes or made a list of his regular clients. In order to bring the Café into the 21 Century, quite a few changes are much needed to stay in business. The business needs to gain a competitive advantage though technology, deploy a wireless network for customers, and use CRM to implement marketing campaigns and sales strategies, as well as develop project management activities for implementing solutions to resolve the competition.

Broadway Café 5

Business Dilemma:

The Broadway Café has been in business since 1952. There is a rumor that Starbucks may be opening a store a couple blocks away. As an employer, I do not want my employees to be threatened by these changes. I have determined that a strategy is needed to address their concerns as while I remain competitive in a changing market. On November 8, 2010, I will hold a meeting with my employees. In this meeting, I will assure them that they our business is doing well as it has over the last 50 years. Although there will be some changes, the changes will not affect their salary, insurance benefits, or the amount of hours they have worked previously. I will build customer loyalty by creating a rewards offer. In order to bring the Café into the 21 Century, many changes are needed. First, the business needs to gain a competitive advantage though technology, deploy a wireless network for customers, use CRM to implement marketing campaigns and...
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