Royal Farms Arena Case Study
Introduction
With recent growth in professional basketball, the city of Baltimore has caught the NBA’s eye. The last time Baltimore had a professional basketball team was back in the early 1960s. The Chicago Zephyrs moved to Baltimore and were known as the Baltimore Bullets. The name originated from Baltimore’s American National League basketball team (Albero, 2016). The Bullets played at the Baltimore Civic Center, which is now the Royal Farms Arena. With the possible expansion of professional basketball, I believe that the team should play in Royal Farms Arena.
Background on Royal Farms Arena
Royal Farms Arena took over the naming rights of the stadium in 2014 with a 1.25 million dollar deal. The contract included that the store agreed to …show more content…
Royal Farms Arena is located about a mile from both Camden Yards and M&T Bank Stadium, putting it right in Downtown Baltimore. It is also accessible from 3 of Baltimore’s major highways, the light rail, and numerous bus lines (KPMG, 2007) The stadium has hosted numerous college basketball games (Wizards, 2013), including the University of Maryland vs. University of North Carolina Men’s Basketball games, later this month (Arena, 2016). Adding the team to the existing stadium, is cost effective for the city and they have already proved that they have the resources to host basketball games.
Some people may question the movement to the arena because of its size. It fits about 14,000 people making it the smallest NBA stadium behind the Sacramento Kings with 17,500 (KPMG, 2007). The average stadium seats about 20,000 fans, but since the city of Baltimore has not had an NBA team since 1963, so you cannot predict if they would fill up a full 20,000 stadium. Also, with the smaller capacity, there are more opportunities for sold out games. Sold out games contribute to a positive image for the team, which will persuade more people to come. If the team becomes successful and begins to generate enough revenue, then they could revisit the idea of creating a new stadium with more seating and box seats. The 850 parking lot also could be a red flag, but being only a mile away from M&T Bank stadium, there are 4 additional parking garages with “more than 30,000 spaces available” (Ravens,
With recent growth in professional basketball, the city of Baltimore has caught the NBA’s eye. The last time Baltimore had a professional basketball team was back in the early 1960s. The Chicago Zephyrs moved to Baltimore and were known as the Baltimore Bullets. The name originated from Baltimore’s American National League basketball team (Albero, 2016). The Bullets played at the Baltimore Civic Center, which is now the Royal Farms Arena. With the possible expansion of professional basketball, I believe that the team should play in Royal Farms Arena.
Background on Royal Farms Arena
Royal Farms Arena took over the naming rights of the stadium in 2014 with a 1.25 million dollar deal. The contract included that the store agreed to …show more content…
Royal Farms Arena is located about a mile from both Camden Yards and M&T Bank Stadium, putting it right in Downtown Baltimore. It is also accessible from 3 of Baltimore’s major highways, the light rail, and numerous bus lines (KPMG, 2007) The stadium has hosted numerous college basketball games (Wizards, 2013), including the University of Maryland vs. University of North Carolina Men’s Basketball games, later this month (Arena, 2016). Adding the team to the existing stadium, is cost effective for the city and they have already proved that they have the resources to host basketball games.
Some people may question the movement to the arena because of its size. It fits about 14,000 people making it the smallest NBA stadium behind the Sacramento Kings with 17,500 (KPMG, 2007). The average stadium seats about 20,000 fans, but since the city of Baltimore has not had an NBA team since 1963, so you cannot predict if they would fill up a full 20,000 stadium. Also, with the smaller capacity, there are more opportunities for sold out games. Sold out games contribute to a positive image for the team, which will persuade more people to come. If the team becomes successful and begins to generate enough revenue, then they could revisit the idea of creating a new stadium with more seating and box seats. The 850 parking lot also could be a red flag, but being only a mile away from M&T Bank stadium, there are 4 additional parking garages with “more than 30,000 spaces available” (Ravens,