Royal Bank of Canada Case Study

Topics: Marketing, Interpersonal relationship, Customer service Pages: 2 (523 words) Published: May 11, 2013
H & H consultancy |
royal bank of Canada|
Individual case study |
Prepared by Sami Mohamed Elamin Abdalla Ahmed |

Marketing management
Individual case study
Royal bank of Canada

Royal bank of Canada has grown to become one of North America's leading diversified financial services companies providing banking, wealth management, insurance and capital markets services on a global basis. We demonstrate our vision of "always earning the right to be our clients' first choice" through our values -- service, teamwork, responsibility, diversity and integrity. RBC believes in the power of communities and the individuals who live in them. As we continue to grow our presence globally, we offer the right advice and solutions to our clients in an ever-changing economic environment and do our part to help in the community and the environment

Q1-Show why the holistic marketing concept is important for royal bank of Canada?

Holistic marketing can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies involved today's marketing environment. Holistic marketing recognizes that "everything matters" with marketing and that a broad, integrated perspective is often necessary.

Holistic marketing has four key dimensions:
1. Internal marketing-ensuring everyone in the organization embraces appropriate marketing principles, especially senior management. 2. Integrated marketing-ensuring that multiple means of creating, delivering and communicating value are employed and combined in the optimal manner. 3. Relationship marketing-having rich, multi-faceted relationships with customers, channel members and other marketing partners. 4. Socially responsible marketing-understanding the ethical, environmental, legal, and social effects of marketing. All these four keys become very important for royal bank of Canada , because it’s the only way the bank...
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