Rolls Royce Global Spread

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  • Topic: Rolls-Royce plc, Rolls-Royce, Rolls-Royce Deutschland
  • Pages : 2 (676 words )
  • Download(s) : 37
  • Published : March 7, 2012
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Rolls- Royce Group is a “world leading provider of power systems and services for use on land, at sea and in the air”. The company has established a strong position in global markets in providing services in civil and defence aerospace, marines ,energy and nuclear. (Royce- rolls, 2011). Barlett and Ghoshal, (1989) define a global company as one that takes a much centralised strategy with central control. They further define a global company as one that produces few and specific products to a target customer group. Rolls Royce fits this description as the company provides products and services to specific customers in the airline, marine and energy industries. Because of its Global stature, Rolls Royce maximises on economies of scale in selling its few and homogenous products as per Barlett and Ghoshal’s attributes of a Global company. The company has a reputation for producing high quality products and services as it concentrates on the production of engines for different operational areas. Undoubtedly, Rolls- Royce Group is a global business as it operates in a number of various countries with its headquarters located in London. The company has manufacturing and service facilities in over 50 countries in Asia-Pacific, Europe, the Middle East, Africa and North and South America regions. (Market research, 2011). Most of its innovative technology is developed from its headquarters in the UK and disseminated to its manufacturing plants around the world and this is consistent with Barlett and Ghoshal’s definition of a Global company. The company has a broad customer base comprising more than 500 airlines, more than 4,000 marine customers and energy customers in nearly 120 countries, with an installed base of 54,000 gas turbines. These attributes are line with the definitions of a Global company based on Barlett and Ghoshal. Specific examples of its business include the following: Recently, Rolls-Royce was awarded US$99.9 million contract for US Navy T-45...
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