Ipad Mini Target Market

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iPAd Mini Target Market

Apple’s target markets are middle to upper class consumers who have shown an interest in computers and have disposable income which makes them willing to pay more for an Apple product.   These consumers enjoy using the latest technological advances through the use of their computers and other related devices. These consumers also enjoy downloading music and playing video games. These consumers also use Apple computers while working, such as professionals in the field of fine arts. This includes students and business people from 18 to 35 years old who are creative, fast-paced work environment. Market Demographics

Apple profiles its customers for its geographic, demographic, psychographic, and behavior. Geographic
Apple serves its main markets in countries that include the United States of America, Europe, and Japan. The company’s headquarters is located in Cupertino, California and it also has various offices and partners across the globe: Belgium, Australia, Denmark, Korea, India, France, Germany, Japan, China, Philippine, Taiwan, Singapore, Ireland, Italy, Sweden, Norway, Canada, and South Africa. These countries account for thousands of people who need Apples electronics and accessory products.

Demographic

Middle to High Income
Male and Female
18-35 year old
Technologically Savvy
Students and Business People
* Typically from California since the highest sales are in the U.S. iPhone/iPad facts

50% of users are under the age of 30
15% of users are students
Apple stores are actively used by Macintosh users
Email is the most commonly used features of the iPhone
60% of users browse the internet
Compared to previous Smart-Phones, users’ engagement is 60% more

Psychographic
Staying on track with emails and news is important
Entertaining is very important
This person is creative, artistic, a nerd, a geek, wealthy, savvy, and professional They read the following magazines and newspapers

Gentleman’s...
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