rolex marketing
Tables of Contents
1.0 EXECUTIVE SUMMARY
1.1 Objectives
1.2 Vision And Mission
2.0 COMPANY SUMMARY
2.1 Background
2.2 Company Location and Facilities
3.1 Product Description 3.2 Competitive Comparison
3.3 Supply And Demand Details
3.4 Technology Needs
4.1 Target Market 4.1.1 Target Market Segment Strategy
4.1.2 Market Needs
4.1.3 Market Trends
4.1.4 Market Growth
4.2 Industry Analysis
4.2.1 Industry participants/Key Players
4.2.2 Main Competitors/Competitive Analysis
5.0 STRATEGY AND IMPLEMENTATION SUMMARY 5.1 Marketing Strategy 5.2 Pricing Strategy 5.3 Promotion Strategy 5.4 Distribution Patterns 5.5 Marketing Programs 5.6 Sales Strategy 5.7 Sales Forecast 5.8 Sales Programs
6.0 WEB PLAN SUMMARY 6.1 Websites Marketing Strategy 6.2 Development Requirements
LIST OF REFERENCES
1.0 Executive Summary
1.1 Objectives
The company aims to supply consumers with high quality watches and also to maximize its profits. The company will try and make more brand loyal consumer’s to increase its market share.
1.2 Vision and Mission
The mission of Rolex is to make sure customers are satisfied with every purchase, to a better price to the public so their customers will be loyal to them and to make sure the customer comes first.
2.0 Company background
2.1 Background
Rolex watch co which is owned by ltd. Is geneva based company which is owned by Wildroft foundation. Rolex watch produses 750000 new watches every year but still the company cannot produce watches required by market demands.There is a long waiting list for certain models of rolex watch, the waiting list for rolax Daytona is upto five years. As per Anthony D’ambrosio, executive vice president of new York based Tourneau inc. which is the largest rolex dealer, the company sometimes don’t even take orders because of high demands. The
1.0 EXECUTIVE SUMMARY
1.1 Objectives
1.2 Vision And Mission
2.0 COMPANY SUMMARY
2.1 Background
2.2 Company Location and Facilities
3.1 Product Description 3.2 Competitive Comparison
3.3 Supply And Demand Details
3.4 Technology Needs
4.1 Target Market 4.1.1 Target Market Segment Strategy
4.1.2 Market Needs
4.1.3 Market Trends
4.1.4 Market Growth
4.2 Industry Analysis
4.2.1 Industry participants/Key Players
4.2.2 Main Competitors/Competitive Analysis
5.0 STRATEGY AND IMPLEMENTATION SUMMARY 5.1 Marketing Strategy 5.2 Pricing Strategy 5.3 Promotion Strategy 5.4 Distribution Patterns 5.5 Marketing Programs 5.6 Sales Strategy 5.7 Sales Forecast 5.8 Sales Programs
6.0 WEB PLAN SUMMARY 6.1 Websites Marketing Strategy 6.2 Development Requirements
LIST OF REFERENCES
1.0 Executive Summary
1.1 Objectives
The company aims to supply consumers with high quality watches and also to maximize its profits. The company will try and make more brand loyal consumer’s to increase its market share.
1.2 Vision and Mission
The mission of Rolex is to make sure customers are satisfied with every purchase, to a better price to the public so their customers will be loyal to them and to make sure the customer comes first.
2.0 Company background
2.1 Background
Rolex watch co which is owned by ltd. Is geneva based company which is owned by Wildroft foundation. Rolex watch produses 750000 new watches every year but still the company cannot produce watches required by market demands.There is a long waiting list for certain models of rolex watch, the waiting list for rolax Daytona is upto five years. As per Anthony D’ambrosio, executive vice president of new York based Tourneau inc. which is the largest rolex dealer, the company sometimes don’t even take orders because of high demands. The
References: ACCESSED ONLINE AT 22/11/12 @ 3:01 PM http://www.rolexforums.com/showthread.php?t=189842 ACCESED ONLINE AT 23/11/12 @ 5:01 AM http://www.capetowndiamond.com/newmenu/educational/investment/rolexart.shtml ACCESED ONLINE AT 23/11/12 @ 6:20 AM http://www.rolex.com/en#/home#festive-collection