Role of Operations Function in Product Design

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Role of Operations Function
The role of the operations function is important because it influences how operations managers understand their customers and translate their customers’ needs into performance objectives. In turn, the performance objectives (and especially the relative importance of each one) influence the overall operations strategy of the business.

Product Design
Product design is a critical task because it determines the characteristics and features of the product, as well as how the product functions. Product design determines a product's cost and quality, as well as its features and performance.

Objective of Product Design
The objective of product design is to create a good or service with excellent functional utility and sales appeal at an acceptable cost and within a reasonable time. The product should be produced using high-quality, low-cost materials and methods. It should be produced on equipment that is or will be available when production begins. The resulting product should be competitive with or better than similar products on the market in terms of quality, appearance, performance, service life, and price. Product design is more important than ever because customers are demanding greater product variety and are switching more quickly to products with state-of-the-art technology. The impacts of greater product variety and shorter product life cycles have a multiplicative effect on the number of new products and derivative products that need to be designed.

Overview of Product Design Process
Product design time can be reduced by using a team approach and the early involvement of key participants including marketing, research and development, engineering, operations, and suppliers. Early involvement is an approach to managing people and processes.

PRODUCT DESIGN: A key to organizational success
Product design is an essential activity for firms competing in a global environment. Product design drives organizational...
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