Robin Hood Case Study Discussion

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1. Describe how Robin Hood developed his initial strategy for competing with the sheriff of Nottingham and discuss how he implemented it. Critique this approach. The original problem definition of high taxation that faced the people gave way for a new market which was stormed by Robin Hood. Seemingly an unlawful act, his mission was to “steal from the rich, and give to the poor”. As he entered the market, he was faced with rivalry of the prince and the sheriff. Robin Hood and his band of Merry men stole from the rich and gave to the poor which is in actuality is entirely opposite to the actions of his rivals. As Robin Hood entered the existing niche market he gained popularity and support amongst the common folk as he was supplying a unique good/service. He provides a free service to the poor after his operating expenses are accounted for. Also, the people had a preference for his product and tactics were not easily matched or copied by the competition. By obtaining this support, this strategy was to his advantage against Prince John and the sheriff. The opinion of numerous common folk would have persuaded Prince John to change the law of unfair taxation. Robin quickly realized that there was little he could do himself; which led to development of the organization by stimulating human resources. He sought close allies who would follow his vision of vengeance for the sheriff and the prince. These men would act as direct subordinates, however as time progress, admittance was allowed with less scrutiny whereby the only determining factor was loyalty. He believed strength lay in numbers. Robin implemented his strategy of ‘strength in numbers’ by seeking discipline from his band of men which ensured unity in the organization. This was achieved through a specific department within the organizational hierarchy. As a result they became more powerful in their battle against the sheriff. This forced the Merry Men to live outside the law which was also desired to gain sufficient discipline in the group. This organization was fairly simple.

By acquiring a large extent of subordinates, Robin obtained a work force that is not necessarily trained as he allowed any to join who asked few questions. In doing so, extra man-hours would have to be spent in training. Also if prescreening of the new entrants existed, the idea of using the entrants with existing skills can give way for a more efficient organization. I.e. farmers would have been used not for war but for food. As the largest internal dilemma faced the band was an increased group size infrastructure, supplies and other physical resources would quickly diminish. Thus cutting cost should be priority, thus tradeoffs can be made by employing skilled workers for defined job. E.g. famers and hunters With the ideal of improper interview, his organization could be easily infiltrated by his competitors thus relieving their plan and strategies.

2. Identify organizational characteristics and environment characteristics that would lead you to think robin hood is wise to considering a change in strategy as he enters his campaign second year? Robin’s organization could be seen as one of a hierarchy, he is the highest person in the organization which can put him in roles such as C.E.O. or chairman. His responsibility is to delegate specific task to his lieutenants, each has their own functions which contributes to the success of the merry men as a unit. For example Will Scarlett was assigned the important task of shadowing the sheriff and notifying the merry men of the sheriff next move.

Figure 1: Robin's Organizational Hierarchy

The motivation of the band was vital to keeping them interested in the purpose of the vendetta. Motivation theory seeks to explain all kinds of motivated behavior in different situations, including behavior in the organizations. Since the majority of behavior is sense motivated, individuals are greatly influenced by their environment....
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