Riverbanks Zoological Park and Botanical Garden’s vision is to be transforming into an exciting preservation and conservation center that will continue to further the evolution of superb zoo exhibitory. Mission of Riverbanks Zoological Park and Botanical Garden
•To foster an appreciation and concern for all living things. •To providing the highest standards of care for our animal and plant collection. •To providing a diverse educational and high-quality recreational experience for all Riverbanks visitors. •To providing all the resources at our disposal for the conservation of the earth’s flora and fauna. •To provide financial assistance for conservation-oriented projects/programs that promotes preservation of the Earth’s biodiversity.
Riverbanks Zoological park and Botanical Garden’s mission is to foster an appreciation and concern for all living things and providing the highest standard s of care for our animal and plant collection(2), to providing a diverse educational and high-quality recreational experience for all Riverbanks visitors(1), to providing all the resources at our disposal for the conservation of the earth’s flora and fauna(3), and to provide financial assistance for conservation-oriented projects/programs that promote preservation of the Earth’s biodiversity(5). 1.Customer
2.Product and service
5.Concern for survival, profitability, growth
8.Concern for public image
9.Concern for employee
Strategies of Riverbanks Zoological Park and Botanical Garden
Riverbanks Zoological Park and Botanical garden use the market penetration strategy. Market penetration strategy defines as a most common growth strategy is to focus on what you do best by emphasizing your current products in your current markets. This strategy is also called the concentrated growth strategy because you’re thoroughly developing and exploiting your knowledge and expertise in a specific market with known products.
The Riverbanks Zoological Park and Botanical Garden use these penetration strategies to develop the zoo into zoological park and botanical garden. There are proposed facility was designed exclusively as a children’s zoo with a nursery rhyme theme. Besides that, the state legislature significantly expanded the Zoo’s support base by creating Riverbanks as a Special Purpose District and Richland, and Lexington counties joined the city of Columbia as full partners in the burgeoning Riverbanks project. At last they relocating and expanding the Zoo’s entrance to a more central location in the park was a key component of the Zoo II plan. Each of the three political entities appointed two members to the Commission, with the seventh appointed at-large. Approximately 100 acres of land on both sides of the Lower Saluda River and just outside of the city proper were leased to the commission by South Carolina Electric and Gas (SCE & G) for 99 year at $1.00 per year.
Following five years of planning and construction, Riverbanks finally opened to the public on April 25, 1974. Notable features of the original Zoo design were the mountainous, moated exhibits for cats and bears (these remain a part of the Zoo's landscape today and can be seen immediately upon entering the parking area).Other major exhibits included two buildings with a total of 21 individual exhibits for small mammals and a moated enclosure for giraffes and white rhinos. Perhaps the most striking architectural feature of the new Zoo was the 22,000-square-foot Ecosystem Birdhouse. Located in the heart of the Zoo, this building housed hundreds of birds in indoor and ourdoor exhibits.
Organization’s External Opportunities
1.Add covered walkway to accommodate visitors
With the covered walkway surrounding the Riverbanks Zoological Park and Botanical Garden, it will provide protection from rain and sunlight of the all outside...