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Rhetorical Analysis: It Can Wait

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Rhetorical Analysis: It Can Wait
Rhetorical Analysis The telephone service provider, AT&T, developed a four minute long advertisement, It Can Wait, outlining the consequences and realities of texting and driving. AT&T’s purpose for this advertisement, which could actually be looked at more as a public service announcement, was to ensure awareness for anyone who has the ability to text and to drive. Through the use of engaging reality, the public service announcement portrays horror and authenticity through the use of tone, imagery, and pathos to really be able to reach their target audience and guarantee their respective realization. Throughout the commercial, tone plays a major role in establishing the mood of the commercial itself. Towards the beginning, the mother to
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