Rhetorical Analysis

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Cooper Moody
English 2
2:00-3:15 MW
3/10/13
Rhetorical Analysis on Skittles Commercial
In this particular Skittles commercial, that I may add has been banned from being broadcasted in the United States depicts two “lovers” on their honey moon. It depicts them in a bedroom having sex. It is very confusing top the audience in the beginning, due to the fact that the audience can be anyone from children to adults; in all homes throughout the nation. It is now a comical and very popular video that is now flooding the World Wide Web. Many people have seen this video, yet it has very controversial content within it.

Once the man is “about to orgasm” he ejaculates skittles all over his “bride”. This is a very vulgar thing to be broadcasting on the internet, let alone its original function, to be a commercial. It is incredible to think that the skittles company would allow this to be broadcasted, because all they are doing is affiliating sex with candy; which can be very controversial to some more conservative type people. For instance, if a mother were to walk into the living room as her young son or daughter was watching television; and to her horror she see close to what is a very promiscuous “sex scene”, it could offend or maybe even affect the sales of the skittles product.

Yet, I understand the message that the skittles corporation was sending out, it was meant to be a funny commercial that people would at first be shocked to see; but towards the end they would see it as comical. I believe the only place that the commercial was allowed to be broadcasted was in Europe, due to the fact that broadcasting stations in Europe are a little bit more relaxed on the morals and ethics of television humor. In this country though there are many organizations and groups of people that would certainly object to this kind of content. For example, Christians and Catholics, and the whole concept of pre marital sex and sex out of wedlock; this commercial is a straight...
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