Review Questions for Exam I - Marketing 3301
Review Questions for Exam I - Marketing 3301
(Chapters 1-6)
This offers a general guideline for studying for the test - Make sure that you read the book and study the slides.
Chapter 1
1. Define marketing.( know the AMA definition)
2. Is marketing an important subject to study? why 3. How does marketing relate to production? 4. Define utilities. Know the different utilities. 5. Know the differences between the micro and macro functions of marketing 6. Why does a society need an economic system? 7. How and why are various countries macro-marketing systems connected? 8. Explain the various universal functions of marketing 9. Define a facilitator. Who are facilitators? 10. Define marketing ethics. 11. Does it pay to be ethical when making marketing decisions. If so why?
Chapter 2 1. What is marketing’s role within a firm?
2. How has marketing role changed over the years
3. Understand the different eras through which we have pasted –starting with production and ending with the marketing era.
4. Define and understand the marketing concept
5. Define customer value. How do you build a relationship with customer value
6. How can marketing be used in non profit organizations
7. Define social responsibility. Why do organizations need to practice being socially responsible?
8. Define marketing management
9. Define strategic management and know why is it important to a firm
10. Explain the components of a marketing strategy
11. Define a target market
12. List and explain the elements in a marketing mix
13. How is marketing control done?
14. Explain what a marketing plan is and the purpose of the marketing plan
Chapter 3 1. What are attractive marketing opportunities and break through opportunities 2. What is a competitive advantages
3. How does marketing strategy planning develop opportunities
Identify broad opportunities
Use market
(Chapters 1-6)
This offers a general guideline for studying for the test - Make sure that you read the book and study the slides.
Chapter 1
1. Define marketing.( know the AMA definition)
2. Is marketing an important subject to study? why 3. How does marketing relate to production? 4. Define utilities. Know the different utilities. 5. Know the differences between the micro and macro functions of marketing 6. Why does a society need an economic system? 7. How and why are various countries macro-marketing systems connected? 8. Explain the various universal functions of marketing 9. Define a facilitator. Who are facilitators? 10. Define marketing ethics. 11. Does it pay to be ethical when making marketing decisions. If so why?
Chapter 2 1. What is marketing’s role within a firm?
2. How has marketing role changed over the years
3. Understand the different eras through which we have pasted –starting with production and ending with the marketing era.
4. Define and understand the marketing concept
5. Define customer value. How do you build a relationship with customer value
6. How can marketing be used in non profit organizations
7. Define social responsibility. Why do organizations need to practice being socially responsible?
8. Define marketing management
9. Define strategic management and know why is it important to a firm
10. Explain the components of a marketing strategy
11. Define a target market
12. List and explain the elements in a marketing mix
13. How is marketing control done?
14. Explain what a marketing plan is and the purpose of the marketing plan
Chapter 3 1. What are attractive marketing opportunities and break through opportunities 2. What is a competitive advantages
3. How does marketing strategy planning develop opportunities
Identify broad opportunities
Use market