Retail in Cebu and Manila Philippines

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One of the main criteria for a successful business, most especially in retail, is the location. Thus, in this study we reviewed both Cebu and Metro Manila to evaluate the potential of entering the retail industry and market in Cebu.

Metro Manila is officially called the National Capital Region (NCR) and is composed of Manila plus 16 surrounding cities and municipalities. Metro Manila is considered to be the political, economic, social, and cultural center of the Philippines. The most prominent cities that serve important roles in the business and retail in Metro Manila are Makati and Mandaluyong City.

A. Makati City is considered to be one of the most important cities in the Philippines in terms of finance and commerce. Many refer to it as Business Capital of the Philippines since many companies would locate their main offices in this area. If in the United States their stock trading are done in New York In the Philippines it is done in Makati City at The Philippine Stock Exchange Located at Ayala Avenue.

Makati City is also known for the numerous of malls located in it like SM Makati, Glorietta Mall, Greenbelt, Rustans Department store and Rockwell. Many 5 star hotels are also located in Makati like Mandarin Oriental, Makati Shangri-la and Manila Peninsula Hotel. Other well-known hotels that can be found in Makati are Inter-Comtinental Hotel, Dusit Hotel and many more.

B.Through time, Mandaluyong City has eventually became, one of the leading business centers in the Philippines. Many would sometimes compare Mandaluyong and Makati with each other because of some similarities that they have. In Mandaluyong a part of the Philippines stock exchange can also be found. Many malls can also be located in Mandaluyong like SM Mega Mall, The Podium, Shangri-la Mall, Star Mall and Robinson Galleria.

Currently, there are more constructions that are happening in Ortigas that caters to different businesses like the new home depot and car depot located near Meralco Avenue.

Cebu is often called the "Queen City of the South" and the Seat of Christianity in the Philippines. Cebu is the country's oldest city. Exploring Cebu City, one encounters a rich historic past. Cebuanos are extremely proud of their cultural and historical heritage, a legacy that has gone through centuries of rich history and culture from the time Ferdinand Magellan first planted the cross on Cebu's shore. Beside this description Cebu city is also one of the most prominent and well-known city in the Visayas region of the country Time has been kind to Cebu. From Zubu, the fishing village and busy trading port in 1521 has evolved a highly urbanized metropolitan center which now serves as focal point of growth and development in Southern Philippines. With its five cities; Cebu, Danao, Lapulapu, Mandaue and Toledo; and its 48 smaller towns, Cebu has more than kept pace with the nation's progress. Today, the island province leads in traditional and non-traditional exports and has the highest economic growth rate anywhere in the country. Likewise, recent indications pointed out that Cebu has become the country's most favorite tourist destination. In the heart of the business center of Cebu malls can be found like Ayala Center Cebu, SM Cebu and Gaisano Mall. Due to the establishment of these malls, so did more businesses tried to enter the market in Cebu. In comparison to Metro Manila, eventough Cebu is the oldest city in the country its businesses and industries are not yet congested.


Families in Cebu allocate more of their money to spend for the foods that they consume at home and outside in comparison to those who belong to Metro Manila. On an average the food expenditure consists of 51.7% of their total expenditure. On the other hand for Metro Manila, on an average the food consumption...
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