Retai Marketing
INTI INTERNATIONAL UNIVERSITY
COURSE STRUCTURE
COURSE:MKT2106 RETAIL MARKETING (4 cr)
PREREQUISITE:
MKT1102 FUNDAMENTALS OF MARKETING
COURSE DESCRIPTION:
This course is designed to introduce students to the functions and problems of retail marketing.
LEARNING OBJECTIVES:
The aims of this course are to enable students to: understand retail marketing and it’s role within the supply chain analyze strategies for a wide range of retail outlets in preparing retail marketing plan and planning processes
LEARNING OUTCOMES:
Successful students will be able to: analyze the retail marketing environment using a range of tools and models produce a retail marketing plan design and implement a suitable retail mix apply relevant retail marketing concepts and techniques to retail operations
COURSE FORMAT:
Total Student Learning Time (SLT) (L=Lecture; T=Tutorial; P=Practical; O=Others):
Face to Face Guided & Independent Learning (hr) Total Student Learning Time (hr)
L T P O 28 14 0 6 112 160
STUDENT EVALUATION:
Test 1: 10%, Test 2: 10%, Individual Assignment: 20%, Group Assignment: 20%, Final Examination: 40%
FINAL EXAMINATION FORMAT:
Duration: 2 hours
Answer any FOUR out of SIX questions.
GRADING SCALE:
A+ (90-100), A (80-89), A- (75-79), B+ (70-74), B (65-69), B- (60-64), C+ (55-59), C (50-54), C- (45-49), D (40-44), F (0-39)
BASIC TEXTS:
1.Berman, B., Evans, J. R. Retail Marketing: A Strategic Approach. 10th ed., Prentice-Hall, 2007
REFERENCES:
Gilbert, D. Retail Marketing Management. 2nd ed. FT/Prentice-Hall. Englewood Cliffs, 2003.
McGoldrick, Peter, J. Retail Marketing. The McGraw-Hill.Companies. London, 2002.
Lusch, R.,Dunne, P., Gebhardt, R. Retail Marketing, 4thEd. South Western Publsihing Co., 1998
CLASS SYLLABUS:
LECTURE(S) TOPICS
1 Introduction to the Retail Marketing:
Retail Definition
Retail and marketing
The Functions of Retailing
The Retail Industry
Successful Retailing
2 – 3 Structural Change in the
COURSE STRUCTURE
COURSE:MKT2106 RETAIL MARKETING (4 cr)
PREREQUISITE:
MKT1102 FUNDAMENTALS OF MARKETING
COURSE DESCRIPTION:
This course is designed to introduce students to the functions and problems of retail marketing.
LEARNING OBJECTIVES:
The aims of this course are to enable students to: understand retail marketing and it’s role within the supply chain analyze strategies for a wide range of retail outlets in preparing retail marketing plan and planning processes
LEARNING OUTCOMES:
Successful students will be able to: analyze the retail marketing environment using a range of tools and models produce a retail marketing plan design and implement a suitable retail mix apply relevant retail marketing concepts and techniques to retail operations
COURSE FORMAT:
Total Student Learning Time (SLT) (L=Lecture; T=Tutorial; P=Practical; O=Others):
Face to Face Guided & Independent Learning (hr) Total Student Learning Time (hr)
L T P O 28 14 0 6 112 160
STUDENT EVALUATION:
Test 1: 10%, Test 2: 10%, Individual Assignment: 20%, Group Assignment: 20%, Final Examination: 40%
FINAL EXAMINATION FORMAT:
Duration: 2 hours
Answer any FOUR out of SIX questions.
GRADING SCALE:
A+ (90-100), A (80-89), A- (75-79), B+ (70-74), B (65-69), B- (60-64), C+ (55-59), C (50-54), C- (45-49), D (40-44), F (0-39)
BASIC TEXTS:
1.Berman, B., Evans, J. R. Retail Marketing: A Strategic Approach. 10th ed., Prentice-Hall, 2007
REFERENCES:
Gilbert, D. Retail Marketing Management. 2nd ed. FT/Prentice-Hall. Englewood Cliffs, 2003.
McGoldrick, Peter, J. Retail Marketing. The McGraw-Hill.Companies. London, 2002.
Lusch, R.,Dunne, P., Gebhardt, R. Retail Marketing, 4thEd. South Western Publsihing Co., 1998
CLASS SYLLABUS:
LECTURE(S) TOPICS
1 Introduction to the Retail Marketing:
Retail Definition
Retail and marketing
The Functions of Retailing
The Retail Industry
Successful Retailing
2 – 3 Structural Change in the
References: Gilbert, D. Retail Marketing Management. 2nd ed. FT/Prentice-Hall. Englewood Cliffs, 2003. McGoldrick, Peter, J. Retail Marketing. The McGraw-Hill.Companies. London, 2002. Lusch, R.,Dunne, P., Gebhardt, R