Competitive Strategies Employed by Retail Supermarkets in the Uk: a Comparative Study.
1. Proposed working title:
Competitive strategies employed by Retail Supermarkets in the UK: A comparative study.
2. Research Background:
This research background focuses on competitive strategies employed by retail supermarkets in the UK.This background will give a general idea as what to anticipate in the report on strategies approach of leading retail supermarkets of the UK.
Retail strategy is an overall plan or the agenda of action that has to follow by the retailer to get the success in the retail supermarket competition. (Barmen, B. & Evans, J. 2006).The retail supermarkets environment has become tremendous competitive in recent years .Top supermarkets like Tesco, Asda, Sainsbury and Morrison are heavily investing in infrastructure to bring higher quality product then their rivals. Retail supermarkets industry in UK has high development in their service by using advance technology, increasing product range, speed and quality. (Harvey, 2000).
(Source: BBC news, 9 March 2006)
Above diagram shows the market shares occupied by top retail supermarkets and other grocery markets in the UK on 9 march 2006.
According to above diagram top four retail supermarkets of the UK hold 74.4% shares of total grocery market on 9th march 2006. Tesco is the number one retail supermarket by griping 30.4% market shares in the UK. Asda, Sainsbury and Morrisons are the main competitor of Tesco by holding 16.6%, 16.2 % and 11.2% shares respectively. We can see very tough competition between retail supermarket in UK and Tesco looks more successful to overcome its competitor.
Today these top retail supermarkets dominates grocery retailing in the UK. The industry construction is characterized by many attributes such as greater store size, lowering prices of goods and adopting different formats to satisfy the consumers’ expectation. (Andrew Holingworth, 2004)
According to me retail supermarkets in UK are highly competitive which is good for consumers because aim of some
Competitive strategies employed by Retail Supermarkets in the UK: A comparative study.
2. Research Background:
This research background focuses on competitive strategies employed by retail supermarkets in the UK.This background will give a general idea as what to anticipate in the report on strategies approach of leading retail supermarkets of the UK.
Retail strategy is an overall plan or the agenda of action that has to follow by the retailer to get the success in the retail supermarket competition. (Barmen, B. & Evans, J. 2006).The retail supermarkets environment has become tremendous competitive in recent years .Top supermarkets like Tesco, Asda, Sainsbury and Morrison are heavily investing in infrastructure to bring higher quality product then their rivals. Retail supermarkets industry in UK has high development in their service by using advance technology, increasing product range, speed and quality. (Harvey, 2000).
(Source: BBC news, 9 March 2006)
Above diagram shows the market shares occupied by top retail supermarkets and other grocery markets in the UK on 9 march 2006.
According to above diagram top four retail supermarkets of the UK hold 74.4% shares of total grocery market on 9th march 2006. Tesco is the number one retail supermarket by griping 30.4% market shares in the UK. Asda, Sainsbury and Morrisons are the main competitor of Tesco by holding 16.6%, 16.2 % and 11.2% shares respectively. We can see very tough competition between retail supermarket in UK and Tesco looks more successful to overcome its competitor.
Today these top retail supermarkets dominates grocery retailing in the UK. The industry construction is characterized by many attributes such as greater store size, lowering prices of goods and adopting different formats to satisfy the consumers’ expectation. (Andrew Holingworth, 2004)
According to me retail supermarkets in UK are highly competitive which is good for consumers because aim of some
References: 1) Berman, B. and Evans, J. (2006), Retail Management a strategic approach, 10th edition, New Delhi, Prentice-Hall of India Private Limited. 3) Donald, C. & Pamela, S. (2006), Business Research methods, 9th edition, New Delhi (India), Tata McGraw-hill Publication. 4) Kothari, C. (1996), Research Methods and Techniques, 2nd edition, New Delhi, Age International publisher. 11) Tesco, (2008), “our history”, [online], available from URL: http://www.tescoplc.com/plc/about_us/tesco_story/ [Accessed 14 November 2008]. 12) Sainsbury, (2008), “our history”, [online], available from URL: http://www.j-sainsbury.co.uk/index.asp?pageid=188. [Accessed 14 November 2008].