Restructuring of Daimler-Benz

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Case Analysis Report
Management 101 Submitted To:
Rumana Afroze Lecturer, Department of Business Administration East West University

Submitted By:
Name Ali N Huq Asif Khan Ahad Imtiaz Ahmed Section 8 8 8 Student ID 2009-3-10-016 2010-1-10-236 2010-1-10-235

Submission Date: 18.04.2011

Table of Content
Serial Name of Topic Page

1

Executive Summery

v

2

Acknowledgement

3

3

Company Profile

4

4

Analysis

5

5

Conclusion

9

Acknowledgement
Firstly, we would like to thank all mighty Allah who provides us knowledge, energy & skills to get opportunities & to increase our knowledge & experience by completing this project. Secondly, we especially thank to our instructor Ms. Rumana Afroze, Who guides us at every step & every aspect of this report, so that’s competed successfully. After that we are able to complete this report with hard working & cooperation.

Executive Summery
This is a report on The Restructuring of Daimler-Benz. In this report we have tried to explain as much information as possible. This report will illustrate about the company profile, product profile, management, restructuring strategy and many more things related to Daimler-Benz. It is a multinational company and operating their business around the world. Different types of products they are offering for us. Here we have discussed how Daimler-Benz restructured them. Background of the report: Our presentation topic is ‘Case Study of Restructuring of Daimler Benz. The assignment is mainly based on the analysis about the reengineering & restructuring strategy of Daimler Benz. We have tried to focus on Daimler Benz’s restructuring strategy. Objective for preparing the report: We have prepared this report to execute the study that we have learned in MGT-101 and to earn the practical idea about the real world of Management. Sources and Methods of collecting Data: We have collected our data from our text book, internet and other sources. After collecting the data and all the information we have arrange according to the sequence which is supplied by the course instructor Ms. Rumana Afroze . Limitations: Management strategy is an internal secrete thing of any company. No company wants to publish their Managerial restructuring strategy. We have got some data from internet which is not 100% reliable. Time limitation has also been a problem for us.

Company Profile
Daimler-Benz AG was a German manufacturer of automobiles, motor vehicles, and internal combustion engines; founded in 1926.Formally merged on 1926 becoming Demlar-Benz and agreed that, all factories would use brand name of Marcedes-Benz on their automobile. In 1996 more the 300,000 employees worked on Damiler-Benz .It is consisted of four major groups: 1. Marcedes-Benz: Which is known as luxury branded passenger car

and commercial vehicle.
2. AEG Daimler-Benz Industries: This mainly focused on rail system,

microelectronics, heavy diesel engine, energy system technology and automation. 3. Aerospace Group: It mainly deals with aircraft business, space

system, defense and civil system and propulsion system. This company has a more than one interest in the airbus consortium. 4. InterServices Group: This Company mainly known as Debis. It

consists systemshaus, financial services, insurance brokerage, trading, marketing service, mobile communication service and real estate management.

Analysis
Operations In different field: Daimler-Benz is a large company. They have segmented their business area in 2 areas. One is engineering and another one is financial service. In worldwide business they became much successful on Marcedes-Ben. It had a strong competitive position in Europe,North America and Latin America. In this business they were much successful. But their satisfaction level was low on their other three companies. So we can assume that:

Satisfactory Marcedes Benz

Unsatisfactory AEG Daimler-Benz Industries Aerospace Group...
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