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Research Report on Mobile Payment Market

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Research Report on Mobile Payment Market
Zero Mass Foundation
Research Report on Mobile Payment Market
Mumbai February- March 2009

Submitted by: FUTURESCAPES 30th March 30, 2009

INDEX

Sections
      Executive Summary Background RBI Guidelines TRAI Guidelines Trends in Mobile Space The Research
Objectives Methodology Target Segment Profile

Page Number
3-5 6-8 9 9-21 21-25 26-27

    

Questionnaire for Consumers Questionnaire for Merchants Research Findings Conclusions and Recommendations References and Bibliography

28-31 31-35 36-49 50-51 52

© Copyright FUTURESCAPES

2

Executive Summary
ZMF (Zero Mass Foundation) has entered into a business relationship with Mchek with a view to bring forth a transactional ecosystem, using Mchek application on Airtel SIMs. The aim of such a conjugation was to create a wide off-line merchant base, simultaneously identifying the dormant customer base and activate Mchek application on their mobile phones. Also, by encouraging a SIM swap on the customers who do not have the Mchek application on their SIMs. Since there was no previous analysis available to develop a concrete strategy owing to this nascent category, (based on transformational technologies) a detailed research was required to evaluate the category and it’s dynamic. The marketing research team identified 5 distinct groups within which the product needed to be rolled out. The purpose for the first leg of research was to develop a model that would give a generic guideline to market development and distinct properties of the two groups - namely Urban Poor and Urban Middle Class. Based on the research conducted the overall findings are as follow:

Customers Category
Frequency of spending statistics • • • • • • • • Daily & Twice a week - Grocery / Vegetables Monthly - Medicine, Gas, Electricity and Water Vegetables / Grocery - Rs. 500-1000 Medicine - up to Rs. 500 Gas - up to Rs. 500 Electricity - Rs. 500-1000 Water - up to Rs. 500 Neighbourhood Shop

Expenses per


References: and Bibliography Introduction: http://www.ciol.com/ciol-techportal/Content/Mobility/News/2005/205091965.asp Background & History of Mobile Phones http://lifestyle.iloveindia.com/lounge/history-of-mobile-phones-2065.html http://mywords.mydooars.com/?p=4 http://telecomindiaonline.com http://www.coai.com/historyIndia.php Major developments in Mobile Telephony http://emergic.org/2008/12/16/2009-india-mobility-trends http://www.ficci.com/media-room/speeches-presentations/2007/dec/dec-12-telecompm.htm/ http://www.thehindubusinessline.com/2004/01/13/stories/2004011300090900.htm Mobile as a Payment Device http://mchek.com www.pluggd.in/indian-startups/mobile-payment-in-india-ringing-bells www.pluggd.in http://sify.com/finance/fullstory http://rbi.gov.in http://timesnewsnetwork http://indiaprwire.com http://paymate.com http://ngpay.com http://medianama.com http://www.ciol.com/ciol-techportal/Content/Mobility/News/2005/205091965.asp http://www.andhranews.net/India/2009/January/16-Airtel-mChek-84456.asp http://coai.gov.in RBI Guidelines for Mobile Payment in India http://rbi.gov.in © Copyright FUTURESCAPES 52 TRAI Guidelines http://trai.gov.in © Copyright FUTURESCAPES 53
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