Electronic marketing (E-marketing) can be viewed as a new modern marketing practice associated with buying and selling goods, services, information and ideas via the Internet and other electronic means. Internet marketing is one of the newest trends in the business world. This trend is being used by various businesses to make their products be known to more people and for them to acquire competitive advantage over rival firms.
For having a close idea about e-marketing and its supportive activates it would be helpful to go through different studies of foreign and domestic articles and research papers. This Literature part will highlight and summaries about e-marketing.
Objective of the Study
The main objective of this study intends to determine the impact of e-marketing on physical businesses in Bangladesh. There are some other objectives too like: -
Determining how e-marketing affects businesses in Bangladesh -
Determining what types of e-marketing techniques are being used by different companies. -
Determining whether their e-marketing campaign are helping them to reach customers more easily, get more sales and increase their brand image.
Limitations of the Study
There are number of limitations of the study like time constraints etc.
The research will be quantitative in nature based on both secondary and primary data. For collecting secondary data different journals, articles will be used. For collecting the primary data a survey through a pre structured questionnaire will be conducted. This research will use random sampling. The participants will be marketing/other officials from randomly selected companies from different categories operating in Bangladesh.
Analysis and Findings
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