Research on Fast Food Restaurants

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  • Topic: Bank, Commercial bank, Marketing
  • Pages : 12 (3486 words )
  • Download(s) : 1007
  • Published : June 23, 2012
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Research topics in business and Management
A-Marketing
1. A comparative study on application of advertising through cell phone framework among various types of goods and services 2. Market entry strategy in an emerging market using Country of Origin information 3. Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands 4. Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands 5. Effect of self-placement of habitual buying products on their sales 6. Determinants of consumer buying behavior through mega stores in (country name) 7. Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products 8. Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name) 9. Customer Delight in banking

10. To identify service quality gaps in banking sector: A comparative study of local and foreign banks 11. Effects of occupational status on women food buying and cooking behavior 12. Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name) 13. Effects of gender on family buying decision

14. Effects of recession on consumer buying behavior
15. Factors effecting positive and negative word of mouth in restaurant industry 16. The effect of brand image on consumer taste preference 17. The effect of recession on promotional activities

18. The effect of recession advertising
19. Factors effecting level of impulse buying
20. Effects of technology change on information seeking habits of individuals 21. Effects of product and consumer characteristics on free sample trail/usage 22. Consumer response to unethical retailer behavior

23. Relationship between consumers internal usage practices and awareness to internal advertising 24. Effects of consumer response to in store promotion on brand image and purchase intention 25. Attitude of people in different roles towards direct marketing 26. The impact of counterfeit brands on consumers acceptance of original brands 27. The effects of product, market and organizational characteristics on market research practices 28. A comparative study of sellers and buyers in market acceptability of licensed software 29. Affect of deceptive advertising on consumer loyalty in telecom sector 30. Factor affecting educationist/scientist response to patent registration 31. Consumer awareness and usage of E-banking transactions through mobile phones 32. The effects of advertising research practices on the advertising performance of companies 33. Impact of performance commitment on customer’s evaluation of product quality 34. Relationship between packaging characteristics and consumer brand preference 35. Relationship between marketing research, customer knowledge and company sales 36. Effect of product innovativeness and trial ability on new product adoption 37. Relationship between corporate image and mobile phone advertising 38. Shelf spacing competition: A comparative analysis of local and international brand 39. Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories 40. A consumer decision making  model in the automobile industry of (country name) 41. Factors behind brand switching in the telecom industry 42. Consumer purchase behavior in out-of-stock situations at retail outlets 43. Understanding consumer response towards sales promotion in the fast food industry 44. Factors influencing customer satisfaction in health care services 45. Impact of congruity between self-concept and brand image on brand preference in the automobile industry 46. The impact of brand extension on brand personality

47. The impact of personal involvement on store brand selection 48. A...
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