The Factors of Influencing the Fast Food Restaurant

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The Factors of Influencing the Fast Food Restaurant

By | December 2011
Page 1 of 8
The factors of influencing the fast food restaurant
Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners, which symbolize health and politeness. The development of Chinese fast food can be traced to 1980s-1990s, when Western fast-food giants entered the Chinese market in order to attract more Chinese consumers. As a result of this, Chinese-style fast food emerged and it soon gathered immense popularity. Apart from Noodles and Dim sums, some other popular Chinese dishes are Szechuan and Manchurian style dishes. There are also a number of good Chinese fast food restaurants in all the major Chinese cities. If you want to open a fast food reataurant, you must realize the catering industry, including its current maketing situation, consumer’s perference, macro-environment, competitive environment, the system of its management, the strategy of the maketing and other factors, or you will fail. The retreat of Rong Hua Chicken also proved attention-grabbing. "Wherever there is a KFC, there will be a Rong Hua Chicken!" was the ambitious slogan that accompanied the chain's opening of its first store in Beijing in 1994. It took only two years for the chain to book a record 1.5 million yuan ($187,000) in monthly sales per store. Six years later, however, Rong Hua Chicken closed its last store, in Beijing's Andingmen. Some industry experts blamed a lack of standardization for the chain's demise -- including its failure to set strict rules on raw materials and food-processing methods. Meanwhile, it also failed to standardize services by specifying a code of conduct for its employees or unifying the layouts of its chain stores. This led to uneven levels of quality within the individual stores, and customers soon lost their appetite. On the constray, if a fast food restaurant pays attention to the factors which influnce their development, they...