Research in Motion

Topics: Sales, Strategic management, Marketing Pages: 3 (784 words) Published: October 16, 2011
Fred Hrkac (46) Boston Scientific – former president for EMEA

- bachelors in business
- mcneil consumer products (jnj) sales rep. Tylenol
- moved to jnj endosurgery
- 1992 moved to Zagreb to start jnj, in 10 years reached 500mil USD sales - joined boston scientific in 2009 as pres, reported directly to CEO. Responsible for 2bil$, 25% of total - moved to paris, sorin group (decisions made by him in the office, small company) - retired a month ago, works on some projects/charity work

Actual strategic planning presentations:

Beginning of process:
- update view on market
- corporate strategy priority alignment
- pressure test (view healthcare budgets etc)
- goodwill analysis (this is where you find your goodwill, if it goes down you can do some write offs etc so you need to know this) - EC and BOD want strat plan by july 2010 (starts in feb, takes a lot of time) (for 2011-2016). The end result should be a P/L that says “i’m gonna make this much money”. There are lots of assumptions for overheads etc - Once it gets approved, start operation plannings for the next year - - make sure you agree on market growth, grow a minimum of 100 basis points faster than the market each year

1. executive summary:
- total EMEA market was 8bil , they had 23% share, projected with 3% CAGR (was really 1-2% looking back). Said they would lose 100mil USD a year because of situation in europe and med budget squeeze. - paint a picture of what the options are: where to invest, selectively grow in these certain areas etc (make distribution and partnership agreements with smaller companies because they would not survive any other way) - BS is super conservative, only sold in Greece on a cash basis because of their huge debt (took them 6 years to collect receivables in there so they totally pulled out basically) - LEAN initiative (decide to save 10mil a year on overhead, looked at...
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