| The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
| Investigate systematical
General Research Types
* Descriptive -- survey, historical, content analysis, qualitative * Associational -- correlational, causal-comparative
* Intervention -- experimental
* . Functions of Research Research corrects perceptions as well as expands them. Research gathers information on subjects or phenomena we lack or have little knowledge about. Research develops and evaluates concepts, practices and theories. * 6. Research also develops and evaluates methods that test concepts, practices and theories. Research obtains knowledge for practical purposes like solving problems on population explosion, drug addiction, juvenile delinquency and the like. Functions of Research * 7. Research provides hard facts which serve as bases for planning, decision-making, project implementation and evaluation. Functions of Research * 8. Relationship of Research & Mankind Problems The development of the society from its simple to its complex state will reveal the many and varied problems which afflict human kind. Thus, solutions to problems must be based on knowledge, not on mere beliefs, guesses or theories. To acquire knowledge and to continuously evaluate its accuracy and usefulness requires a well planned and systemic procedure on which research has been devised to meet this need. * 9. Research is a human device invented and developed not only to push far the limit the human knowledge but to improve the quality of individual and group life. This underscores the importance of research, the continued existence and relevance of which will last as long as there is human being who wishes to expand his knowledge and understanding about the world and everything therein. Relationship of Research & Mankind Problem
* • Quantitative research is asking people for their own opinions on something but in a structured way. The research has to be structured so that you can produce statistics and hard facts. Often with quantitative research a large survey of many different people would be carried out, this has to match the target market. Quantitative research typically includes customer surveys and questionnaires. Quantitative research is important because it will help you to see if there is a market for your product also what type of people are your best costumers. * 3. • Qualitative research is to find out the ‘why’, rather than the ‘how’ of the chosen topic. Qualitative research does this by analysing unstructured information such as: emails, feedback forms, interview transcripts and more. Unlike quantitative research, qualitative research does not rely on statistics or numbers.• * 4. • Secondary research is existing research, as opposed to research collected directly from ‘research subjects’, that occurs when a project or topic requires a collection of existing data. Secondary research could include previous newspapers, magazines, research reports, film archives, photo libraries, worldwide web, searching internet forums and government and NGO statistics. Secondary research is carried out to determine what is already known and what new data is required. Secondary research is important so that we are able to compare existing research with new research if needed. * 5. • Primary research includes interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels, participation in internet forums. Primary research it he opposite to secondary research. It is research that is collected from ‘research subjects’ Primary research is important as it allows people to gather new information that is more relevant to the time. * 6. • BARB was set up in 1981 to provide the industry standard television audience results service for broadcasters and the advertising...
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