Research
It’s more fun in the Philippines – Philippine Department of Tourism’s new Campaign
Jan 7th, 2012 by Philippine Travel Blog.
Hello there! Are you now planning for your next Summer Vacation in the Philippines? Checkout our list of Hotels in the Philippines for your accommodation needs.
It’s more fun in the Philippines for the international market and the hash tag “#1 for fun Philippines” for the local market to replace the highly successful “Wow Philippines” brand campaign to boost the country’s tourism marketing strategy.
Both catchy slogans were coined by the world-famous BBDO Guerrero Proximity Philippines advertising agency to answer the inquiry “Why the Philippines?”
The country hopes to attract 12 million foreign travelers/visitors to come to the Philippines up to the year 2016 when President Benigno S. Aquino III leaves Malacanang.
Tourism Secretary Ramon Jimenez said the new brand campaign was presented to the President and some members of his Cabinet some three weeks ago.
He said President Aquino was appreciative of it.
Jimenez added that he requested more funds from the President to boost DOT’s only P2 billion budget.
“We at DOT need some more funds to push the brand campaign. And we also need help from the social media; all forms of media to participate and make it a success. If tourism creates thousands of jobs, then we can even expect our children to be working in the hospitality industry in the coming years,” he said.
The two slogans were launched Friday by the Department of Tourism (DOT) to boost the number of foreign and local tourists/visitors in the Philippines this year.
Jimenez said that everybody should participate in spreading the brand campaign since it for the country’s economic growth, especially since there is worldwide economic slowdown.
The Tourism secretary happily cut short his speech to announce to media that “It’s more fun in the Philippines” is already trending worldwide on Twitter media minutes after the slogan was
Jan 7th, 2012 by Philippine Travel Blog.
Hello there! Are you now planning for your next Summer Vacation in the Philippines? Checkout our list of Hotels in the Philippines for your accommodation needs.
It’s more fun in the Philippines for the international market and the hash tag “#1 for fun Philippines” for the local market to replace the highly successful “Wow Philippines” brand campaign to boost the country’s tourism marketing strategy.
Both catchy slogans were coined by the world-famous BBDO Guerrero Proximity Philippines advertising agency to answer the inquiry “Why the Philippines?”
The country hopes to attract 12 million foreign travelers/visitors to come to the Philippines up to the year 2016 when President Benigno S. Aquino III leaves Malacanang.
Tourism Secretary Ramon Jimenez said the new brand campaign was presented to the President and some members of his Cabinet some three weeks ago.
He said President Aquino was appreciative of it.
Jimenez added that he requested more funds from the President to boost DOT’s only P2 billion budget.
“We at DOT need some more funds to push the brand campaign. And we also need help from the social media; all forms of media to participate and make it a success. If tourism creates thousands of jobs, then we can even expect our children to be working in the hospitality industry in the coming years,” he said.
The two slogans were launched Friday by the Department of Tourism (DOT) to boost the number of foreign and local tourists/visitors in the Philippines this year.
Jimenez said that everybody should participate in spreading the brand campaign since it for the country’s economic growth, especially since there is worldwide economic slowdown.
The Tourism secretary happily cut short his speech to announce to media that “It’s more fun in the Philippines” is already trending worldwide on Twitter media minutes after the slogan was