It’s more fun in the Philippines – Philippine Department of Tourism’s new Campaign Jan 7th, 2012
by Philippine Travel Blog.
Hello there! Are you now planning for your next Summer Vacation in the Philippines? Checkout our list of Hotels in the Philippines for your accommodation needs. It’s more fun in the Philippines for the international market and the hash tag “#1 for fun Philippines” for the local market to replace the highly successful “Wow Philippines” brand campaign to boost the country’s tourism marketing strategy. Both catchy slogans were coined by the world-famous BBDO Guerrero Proximity Philippines advertising agency to answer the inquiry “Why the Philippines?” The country hopes to attract 12 million foreign travelers/visitors to come to the Philippines up to the year 2016 when President Benigno S. Aquino III leaves Malacanang. Tourism Secretary Ramon Jimenez said the new brand campaign was presented to the President and some members of his Cabinet some three weeks ago. He said President Aquino was appreciative of it.
Jimenez added that he requested more funds from the President to boost DOT’s only P2 billion budget. “We at DOT need some more funds to push the brand campaign. And we also need help from the social media; all forms of media to participate and make it a success. If tourism creates thousands of jobs, then we can even expect our children to be working in the hospitality industry in the coming years,” he said. The two slogans were launched Friday by the Department of Tourism (DOT) to boost the number of foreign and local tourists/visitors in the Philippines this year. Jimenez said that everybody should participate in spreading the brand campaign since it for the country’s economic growth, especially since there is worldwide economic slowdown. The Tourism secretary happily cut short his speech to announce to media that “It’s more fun in the Philippines” is already trending worldwide on Twitter media minutes after the slogan was unveiled. Jimenez also announced that the Philippines will stay competitive by offering extended visas. “Starting this year, there will be no more 21-day visas and if competitions offer 30-day visas, that’s what we’ll offer and give on arrival starting April 2012.” Jimenez emphasized that what makes it more fun in the Philippines is the Filipino’s special gift for transforming a beautiful place into an unforgettable special place. ‘You take two identical islands, put Filipinos in one and it’s going to be more fun there. It’s the truth, we are more fun as a people.” He took cognizance of the fact that Filipinos, no matter the circumstances they’re in, they are always smiling, hospitable and most of all, a caring people which endears them to foreigners. “We are the most caring people on earth, that is why we are favorites in the medical and nursing professions abroad,” he said. He talked of “It’s more fun in the Philippines” as encouraging Filipinos to make it their own campaign by playing around with it in their heads. “Think of what a tourist wants to do like hiking, scuba diving and perhaps, planking. Definitely, it’s more fun in the Philippines, whatever is the activity a tourist wants to undertake.” Jimenez cited an example like next year, DOT hopes to buy space over a parking lot in New York City with a billboard that shows bancas lined up along the beach of Puerto Galera with the people laughing. Their bancas have funny names like ‘Tom Cruises’ and the headline says, “Parking. It’s more fun in the Philippines.” http://www.lakbaypilipinas.com/blog/2012/01/07/its-more-fun-in-the-philippines-philippine-department-of-tourisms-new-campaign/#more-2413
Philippine Travel Blog
Department of Tourism vows reforms, development of tourism
Jul 29th, 2010
by Philippine Travel Blog.
Hello there! Are you now planning for your next Summer Vacation in the Philippines? Checkout our list of Hotels in the Philippines for your accommodation needs. The Department of Tourism vowed...
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