Research

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Introduction:

The concept of super shop is very new in Bangladesh. This concept became popular in late ninety. From this concept various super store is established in our country such as: Agora super shop, Nandan super shop, Meena bazar, PQS, Mantra mega shop and Shopno. In Banani, Shopno and Meena Bazar has started their business a year ago. These two has wide range of products and services for its clients. The report includes the price difference and customer preference of these two super stores and how it satisfies its customers. It has various products and services available for customers. Customers can get all products according to their need. It has different consumers from different profession, from different social status. Shopno and Meena bazaar has different marketing strategies. Hassle-free shopping environment, hygienic commodities, fresh vegetables, meat and fish at the supermarkets are earning appreciation of the customers. Sparkling growth super market would offer the consumers hygienic foods at competitive prices, compared to those offered by retailers in the traditional market such as Banani Kacha Bazaar, where commodities are sold mostly in unhygienic condition. Getting all facilities from various super stores are available in the country, my objective to compare the customer satisfaction with products and service and cost among the super stores especially Shopno, Meena bazaar and Banani traditional Kacha Bazar.

METHODOLOGY:
This study was conducted at two supermarkets in Banani, Dhaka. The manager of each market was contacted for permission to undertake the study on the premises. In both cases, permission was readily granted. Few products were selected for comparing the price differences of two stores. Statistical softwares were used to calculate the differences of product price. To compare these two markets, Banani Bazaar was also included in the study.

RESULTS:...
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