This paper seeks to do a comparative analysis of two research designs and to determine the most appropriate (or preferable) model/approach/method. Research methods are “techniques that researchers use to structure a study and to gather and analyze information relevant to the research question” Polit and Beck (2012). Primary data collection is often equated with quantitative and qualitative research methods. “Quantitative research tends to rely on deductive reasoning for hypothesis testing” while “Qualitative research often relies on inductive reasoning to generate hypotheses and theories” Leacock, Warrican & Rose (2009). Keywords: Research design, primary data, quantitative research, qualitative research.
Introduction to Research Methods
Research methods are “techniques that researchers use to structure a study and to gather and analyze information relevant to the research question” Polit and Beck (2012). Research data comes from two core types of collection methodologies: 1.
Primary research activities
Secondary data is collected from resources that have already been published for example books, magazines, journals, periodicals, the internet and so forth. Primary data collection is often equated with quantitative and qualitative research methods. Social surveys and experiments are frequently viewed as prime examples of quantitative research and are evaluated against the strengths and weaknesses of statistical, quantitative research methods and analysis. Case studies, on the other hand, are often seen as prime examples of qualitative research which adopts an interpretive approach to data, studies `things' within their context and considers the subjective meanings that people bring to their situation. Overview of Quantitative Research
This scientific methodology is said to be traditional and is closely allied to positivism. Here information is collected in a systematic way that is, orderly...
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