Consumer Behavior on Super Shop

Topics: Marketing, Customer, New product development Pages: 9 (2161 words) Published: August 16, 2010
Executive Summary:

This report is prepared on “Mantra mega shop”. The report includes the history of the company, the list of their products, competitors of the company, how this organization analyze it’s market, what is the marketing strategy of the company, how consumers behave from both consumers’ and company’s point of view, how the company segments it’s market and how it satisfy it’s customers. From the report the super shop was established in the year 2007. It has a wide range of products and services available to customers. Customers can get all needy products according to the need. Its competitors are Agora Super Shop, Nandan super shop, Meena Bazar, PQS, ETC, Almas Super Shop, Family needs, Daily needs, and Price House. It has different consumers from different profession, from different social status. It gives top most priority to its customers and treated customers as a royal guest. Its different marketing strategy can provide customers more value than the competitors. In every situation it emphasizes on customer satisfaction and always try to retain the present customer by satisfying them.

About The company

The concept of super shop is very new in Bangladesh. This concept became popular in late ninety. From this concept Agora super shop, Nandan super shop, Meena bazar, PQS, Mantra mega shop was established. Mantra mega shop is the new comer in this arena. It was established in the year 2007. It is the sister concern of Ittefaq group. Mantra fashion, New nation, Ittefaq these are the other association of Ittefaq group. The mantra mega shop is situated at Musafir Tower, Kakrail. It has wide range of products and services for it’s clients.

Management system and organization chart::

The mantra mega shop is headed by one general manager. Under general manager there is one operational manager. Purchase department, store in charge, and floor in charge work under the operation manager. Under every dept there are executives. The organization chart of this shop is given below.

Organization Chart:

General Manager

Operational Manager

PurchaseITFloor Store
Department In charge

Purchase IT Asst. In charge Store officers Executive executive

Cash Dept Sales Dept


Products and services available in this shop:

It provides variety of product to its clients. Consumers get all the necessary things under the same roof. All products are well organized and divided into different segments.


Rice, lentils, powder spices, salt, sugar, wheat, oil
All kind of fresh vegetables
All kind of frozen fish
Beef, Chicken, Mutton
Bakery Item:
Biscuits, Bread, chanachur, beverage, UHT liquid milk, juice etc. Essentials for household:
Tissue, cotton buds, napkin, diaper, mosquito coil, candle, shampoo, soap, aerosol, laundry soap, toilet cleaner hair oil, puffed rice Fruits:
All kind of fresh fruits
Ceramic Products, Toiletries products, Shaving products,

About its customers

Both male and female customers visit the mantra mega shop for shopping. Female customers are more than male it’s about 65% of female. Customers from different profession but maximum customers are housewives by profession. As it is situated at kakrail, there are many schools and colleges in this are so after the school period normally radians gathers for shopping .others professionals also gather for shopping like bankers, engineers, service...
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