Failed Marketing Strategy of General Motors in India
Research Title
“A research on failed marketing strategy of General Motors in India; and recommendation for successful strategy implementation”.
Research Aim and objectives
This research aims to find out the failure reason of General Motors Marketing strategy in India and recommend suitable strategy for successful implementation.
Objectives
To review the extant theoretical frame works and conceptual models related to Marketing strategies in developing countries.
To investigate the failure reasons of strategy implementation of GM in India
To examine the various ways for successful Marketing strategy implementation.
To recommend the suggestion for improving the marketing practice.
Research Question
What are the factors associated with failed and successful strategies?
Justification:
General motors is one of largest auto makers in the world. Since 1908 they kept their ranking on the top level. It employs 209000 employees in 31 countries. And they have branches and business dealings more than 120 countries. In the last century, GE’s strategy was best among the industry, and those strategies are become a model for modern companies for developing strategies. Many auto makers are forming and strengthening alliance with Japanese car makers in order to penetrate fast growing Asian market. The speed with which the new strategies delivered results indicates that the company’s successes were not due to a major new product or service launch, major new capital investment, or even the development of new intangible and “intellectual assets”. In this fast moving economy, organisations need to develop strategies according to the different situation. In this competitive world, organisations need to develop competitive strategies for survival. So all failed strategies are a new lesson for other companies. So here they are getting the chance of learning and development. Here researcher analyse the drawback of GM’s marketing strategy in India and try to recommend some
“A research on failed marketing strategy of General Motors in India; and recommendation for successful strategy implementation”.
Research Aim and objectives
This research aims to find out the failure reason of General Motors Marketing strategy in India and recommend suitable strategy for successful implementation.
Objectives
To review the extant theoretical frame works and conceptual models related to Marketing strategies in developing countries.
To investigate the failure reasons of strategy implementation of GM in India
To examine the various ways for successful Marketing strategy implementation.
To recommend the suggestion for improving the marketing practice.
Research Question
What are the factors associated with failed and successful strategies?
Justification:
General motors is one of largest auto makers in the world. Since 1908 they kept their ranking on the top level. It employs 209000 employees in 31 countries. And they have branches and business dealings more than 120 countries. In the last century, GE’s strategy was best among the industry, and those strategies are become a model for modern companies for developing strategies. Many auto makers are forming and strengthening alliance with Japanese car makers in order to penetrate fast growing Asian market. The speed with which the new strategies delivered results indicates that the company’s successes were not due to a major new product or service launch, major new capital investment, or even the development of new intangible and “intellectual assets”. In this fast moving economy, organisations need to develop strategies according to the different situation. In this competitive world, organisations need to develop competitive strategies for survival. So all failed strategies are a new lesson for other companies. So here they are getting the chance of learning and development. Here researcher analyse the drawback of GM’s marketing strategy in India and try to recommend some