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Major Project Report on

“MARKETING STRATEGY OF LG Electronics in India”

Submitted in partial fulfillment of the requirements for award of

Bachelor of Business Administration

Of

Guru Gobind Singh Indraprastha University, Delhi.

Submitted by: -

Vaibhav Goel

Enrolment No: -

12510601710

Of
Ansal Institute of Technology
Gurgaon

Guided by Prof.: - Dr. Ashita Sharma

Guru Gobind Singh Indraprastha University, Delhi.

CONTENTS

S.No.| Particulars| Pg. No.|
| Certificate of Internal Guide| i|
| Acknowledgement| ii|
| Executive Summary| iii|
| | |
1.| Chapter – 1 Introduction (Industrial background)| 1| | 1.1 History| 2|
| | |
2.| Chapter – 2 Introduction to the problem| 4|
| 2.1 Title of the project| 5|
| 2.2 Statement of the problem| 5|
| 2.3 Purpose of the study| 6|
| 2.4 Objective of the study| 6|
| 2.5 Scope of the study| 7|
| | |
3.| Chapter – 3 Profile of the company| 8|
| 3.1 LG Brand Identity| 9|
| 3.2 LG Corporate Identity| 10|
| 3.3 Company Profile| 11|
| 3.4 Customer Service| 16|
| 3.5 Code Of Conduct Of LG Electronics| 19|
| 3.6 Marketing Strategies| 20|
| 3.7 Supply Chain at LG| 23|
| | |
4.| Chapter – 4 Literature Review| 24|
| 2.1 Terms And Concepts Used| 26|
| | |
5.| Chapter – 5 Research Methodology | 27|
| 3.1 Research Design | 28|
| 3.2 Data Collection Methods | 28|
| 3.3 Primary Data| 29|
| | |
6.| Chapter – 6 Data Analysis And Interpretations (using various charts and graphs) | 30| | 4.1 Data Analysis | 31|
| 4.2 Primary findings| 32|
| | |
7.| Chapter – 7 Findings | 44|
| 7.1 LG Electronics| 45|
| 7.2 STP ( Segment, Target Group, Positioning)| 45|
| 7.3 SWOT Analysis| 45|
| 7.4...
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