Res/351 Preparing To Conduct Business Research Part 4 Paper
Preparing to Conduct Business Research Part IV
RES 351
Preparing to Conduct Business Research
Introduction
Business research is a must in today business world. Cox Communications is not exempt from this statement. They have a problem that needs to be solved, why are their customers unhappy with their services. The following will go over how to access the population, the instruments used to collect the data or information, the appropriate sampling method, the sampling frame and size, the qualitative methods used, the statistical tests, insights and conclusions to be found.
Population Sample
“A population is the total collection of elements about which we wish to make some inferences” (Cooper & Schindler, 2014). The population for this particular research would be contained within the customer base. Within the base there will be an amount of the customers currently unhappy with the service. Since it would be hard to single out these particular customers, the population would have to be the base as a whole. Access to this population is as easy as pulling up the customer listing. There should also be former customers within this population to get a sense of what …show more content…
Qualitative and quantitative methodology research will allow Cox Communications the ability to measure the feelings of customers, and also the actions of these customers through statistical data usage. It is when consumers can voice their feelings and know that their voices are being heard through action on the part of the company in question, this type of insight builds relationships. As for Cox Communications, the reward for establishing and putting in place this kind of research tool, can only create great things for the company 's future. All these things are necessary, but continued research will prove that more needs to be done in order for Cox Communications to be
RES 351
Preparing to Conduct Business Research
Introduction
Business research is a must in today business world. Cox Communications is not exempt from this statement. They have a problem that needs to be solved, why are their customers unhappy with their services. The following will go over how to access the population, the instruments used to collect the data or information, the appropriate sampling method, the sampling frame and size, the qualitative methods used, the statistical tests, insights and conclusions to be found.
Population Sample
“A population is the total collection of elements about which we wish to make some inferences” (Cooper & Schindler, 2014). The population for this particular research would be contained within the customer base. Within the base there will be an amount of the customers currently unhappy with the service. Since it would be hard to single out these particular customers, the population would have to be the base as a whole. Access to this population is as easy as pulling up the customer listing. There should also be former customers within this population to get a sense of what …show more content…
Qualitative and quantitative methodology research will allow Cox Communications the ability to measure the feelings of customers, and also the actions of these customers through statistical data usage. It is when consumers can voice their feelings and know that their voices are being heard through action on the part of the company in question, this type of insight builds relationships. As for Cox Communications, the reward for establishing and putting in place this kind of research tool, can only create great things for the company 's future. All these things are necessary, but continued research will prove that more needs to be done in order for Cox Communications to be