Qnt 561 Applied Business Research
Types of Surveys
QNT/561 - Applied Business Research and Statistics
5. In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons.
a. A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.
To survey residents of a new subdivision, I would use personal interview for this scenario. It would provide more detail about life in the subdivision and why they selected the area in which to live. There would be various different answers for both questions by the residents which could not easily be covered in a self-administered questionnaire. Since this is targeted to residents of a new subdivision, travel expenses would not be very high as compared surveying people across the country, and depending on how new the subdivision is, residents may not have phone service yet. This would cause issues with …show more content…
The self-administered questionnaire could be comprised of three choices to choose from. It is fast and simple for the students to fill out and it gives them anonymity if they want it. For the surveyors, the self-administered questionnaire provides fast results, relatively low cost, and can reach more students than you may be able to with telephone surveys or personal interviews. Since most students move every year, personal residency information may be hard to gather. The topic is not long or complicated and the survey could even be administered through email which every student would have through the University. The self-administered survey appears to be the best method of reaching the highest number of students and making it simple to respond would allow the highest percentage of
QNT/561 - Applied Business Research and Statistics
5. In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons.
a. A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.
To survey residents of a new subdivision, I would use personal interview for this scenario. It would provide more detail about life in the subdivision and why they selected the area in which to live. There would be various different answers for both questions by the residents which could not easily be covered in a self-administered questionnaire. Since this is targeted to residents of a new subdivision, travel expenses would not be very high as compared surveying people across the country, and depending on how new the subdivision is, residents may not have phone service yet. This would cause issues with …show more content…
The self-administered questionnaire could be comprised of three choices to choose from. It is fast and simple for the students to fill out and it gives them anonymity if they want it. For the surveyors, the self-administered questionnaire provides fast results, relatively low cost, and can reach more students than you may be able to with telephone surveys or personal interviews. Since most students move every year, personal residency information may be hard to gather. The topic is not long or complicated and the survey could even be administered through email which every student would have through the University. The self-administered survey appears to be the best method of reaching the highest number of students and making it simple to respond would allow the highest percentage of