Report on Engine Oil

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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS

MARKET POTENTIAL AND STRATEGIES TO INCREASE MARKET SHARE OF VALVOLINE CUMMINS OIL FOR TWO WHEELERS |

SUBMITTED BY:
ARAVINDHA BALAJI R
MBA-IB (2011-2013)
Roll No. : A1802011005 AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA
AMITY UNIVERSITY – UTTAR PRADESH
SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS

MARKET POTENTIAL AND STRATEGIES TO INCREASE MARKET SHARE OF VALVOLINE CUMMINS OIL FOR TWO WHEELERS |

SUBMITTED BY:
ARAVINDHA BALAJI R
MBA-IB (2011-2013)
Roll No. : A1802011005

INDUSTRY GUIDEFACULTY GUIDE
Mr. G. PRABHAKARAN Mr.Archisiman sen
TERRITORY BUSINESS MANAGER VALVOLINE CUMMINS, CHENNAI

AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA
AMITY UNIVERSITY – UTTAR PRADESH

CERTIFICATE OF ORIGIN

This is to certify that Mr. ARAVINDHA BALAJI R a student of Post Graduate Degree in MASTER OF BUSINESS ADMINISTRATION, Amity International Business School, Noida has worked in the MARKETING DEPARTMENT under the able guidance and supervision of Mr. G. PRABHAKARAN, Territory Business Manager, VALVOLINE CUMMINS The period for which he was on training was for 8 weeks, starting from 14th may 2012 to 29th June 2011. This Summer Internship report has the requisite standard for the partial fulfillment the Post Graduate Degree in International Business. To the best of our knowledge no part of this report has been reproduced from any other report and the contents are based on original research.

SIGNATURESIGNATURE
(Mr.ARCHISIMAN SEN )(ARAVINDHA BALAJ R)

ACKNOWLEDGEMENT

I express my sincere gratitude to my industry guide Mr.K HARIPRAKESH (General Manager –Retail Sales) , VALVOLINE CUMMINS LTD for his able guidance, continuous support and cooperation throughout my project, without which the present work would not have been possible. I would also like to thank Mr. G. PRABHAKARAN, Territory Business Manager and the entire team of MARKETING for their constant support and help in the successful completion of my project. Also, I am thankful to my faculty guide Mr.ARCHISIMAN SEN of my institute, for her continued guidance and invaluable encouragement.

SIGNATURE (ARAVINDHA BALAJI R)

Table of Contents
CHAPTER 1
EXECUTIVE SUMMARY6
CHAPTER 27
INTRODUCTION7
PRIMARY OBJECTIVE7
SECONDARY OBJECTIVE7
CHAPTER 3 – INDUSTRY PROFLE9
LITERATURE VIEW8
GLOBAL SCENARIO8
MARKET SHARE IN INDIA9
KEY PLAYERS11
CHAPTER 4 – COMPANY PROFLE14
VISION & MISSION14
CORPORATE SITES 15
ABOUT VALVOLINE AND ASHLAND16
ENGINE OILS FOR TWO WHEELERS 17
SALES PERFORMANCE18
SWOT ANALYSIS19
STRENGTHS19
WEAKNESS19
OPPURTUNITIES20
THREATS20
CHAPTER 5 – ISSUES AND CHALLENGES21
INTERNAL FACTORS 21
EXTERNAL FACTORS 22

CHAPTER 6 – COMPETITOR ANALYSIS23
COMPETITOR ANALYSIS IN TWO-WHEELER ENGINE OILS23
CASTROL OILS INDIA LTD 23
SHELL ENGINE OILS LTD 24
MAK ENGINE OILS LTD 24
CHAPTER 7 – RESULTS AND FNDLINGS25
MARKET POSITION 27
POTENTIAL OF OILS 28
MAJOR CONSUMING BRAND30
AVAILABILITY OF THE PRODUCT33
CHAPTER 8– RECOMMENDATIONS 34
STRATEGIES TO BE ADOPTED35
CONCLUSION36
BIBLOGRAPHY37
QUESTIONNAIRES39
CASE STUDY42
SYNOPSIS46

CHAPTER 1
EXECUTIVE SUMMARY
1) This study analyses the market potential and competitiveness of VALVOLINE CUMMINS oil for two wheelers in the Indian two wheeler industry. It is based on a field survey...
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