School of Business Management, Winter - 2013
Subject Title International Business Management
Subject Description Around the world, company managers are creating a new business order by internationalizing corporate activity. This course focuses on concepts that should be known by students intending to be involved in global commerce. Credit Status One Credit.
Learning Outcomes Upon successful completion of this subject the student will be able to:
1. Explain the importance to Canadian managers of thinking international and learning how to operate outside of Canada.
2. Understand how country differences in political economy, culture, language, social structure, religion, education, location and resources affect business around the world.
3. Identify and describe the major opportunities and challenges in world markets for Canadian business.
4. Explain the effects that changes in the value of a country's currency have on trade and how companies can reduce the resultant risk.
5. Define international trade and its importance to the Canadian economy.
6. Explain the incentives and risks of foreign direct investment.
7. Explain and describe the methods used by companies to enter international markets.
8. Describe how Canadian governments play a major role in international business.
9. Discuss current events that affect Canada's international business. Cheating and Plagiarism Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.
To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures. Discrimination/Harassment All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at email@example.com. Accommodation for Students with Disabilities The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs. Prerequisite(s) BUS 106, or BUS 107 and 108, MRK 108
Topic Outline See below
Mode of Instruction Lectures will be based on the textbook, handouts, reference material, and research using the world wide web. Projects will be provided. Prescribed Texts SENECA INTERNATIONAL BUSINESS WITH MYIBLAB RVP : 6th Edition; John J. Wild, Kenneth L. Wild. ISBN: 0-13-2847752
Reference Material Seneca Libraries: Guide to Research and Citation: MLA Style, Latest Version, Seneca College, Print. Required Supplies None
A+| 90% to 100%|
A| 80% to 89%|
B+| 75% to 79%|
B| 70% to 74%|
C+| 65% to 69%|
C| 60% to 64%|
D| 55% to 59%|
F| 0% to 54% (Not a Pass)|
For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices. Modes of Evaluation Quizzes and tests are to be written as scheduled. Quizzes missed for any reason other than medical problems will result in a zero mark. In the case of illness, valid documented evidence must be presented within one week of the quiz date. Assignments...