Repairing customer trust- article review
Review of Article Entitle
The Complex Challenge of Repairing Customer Trust
Introduction
The article of “The Complex Challenge of Repairing Customer Trust” written by Paul Korzeniowski is published in June 1, 2013 by Customer Relationship Management (CRM) Magazine. The article is describing how the social media affects on the relationship between company and customers, as well as on row to ensure their relationship to become much better and customers’ pledge of their loyalty towards the company. Social media is using technology to improve the business process and customers’ trust. There are many types of factor that are discussed by different authors. Besides that, there are also many points of view on the complex challenge of repairing customer’s trust through social media. Thus, this article states those problems involving in social media and provides solutions.
Summary
From the article titled “The Complex Challenge of Repairing Customer Trust”, it has stated that the measurements to gain customer trust is dynamic and challenging, because companies have expand their definition frequently and therefore the corresponding measurements of trust. Social media provides business with fascinating chances to strengthen the bond with customers. The first way that recommended in this article to repair and gain customer trust is by using the power of e-commerce. Businesses may create online communities and forums to get some feedback from their customers. In addition, full time employees are needed to monitor and respond to issues raised there as well as on other social networking sites. Besides, businesses must alert the value of transparency. So, using social media to talk about company problem and outline possible solutions can be another proactive step to gain the customers trust. The online communication channel such as Twitter is using by corporations to update customers about the problem solving solutions. Furthermore, a company should clarify their goals in
The Complex Challenge of Repairing Customer Trust
Introduction
The article of “The Complex Challenge of Repairing Customer Trust” written by Paul Korzeniowski is published in June 1, 2013 by Customer Relationship Management (CRM) Magazine. The article is describing how the social media affects on the relationship between company and customers, as well as on row to ensure their relationship to become much better and customers’ pledge of their loyalty towards the company. Social media is using technology to improve the business process and customers’ trust. There are many types of factor that are discussed by different authors. Besides that, there are also many points of view on the complex challenge of repairing customer’s trust through social media. Thus, this article states those problems involving in social media and provides solutions.
Summary
From the article titled “The Complex Challenge of Repairing Customer Trust”, it has stated that the measurements to gain customer trust is dynamic and challenging, because companies have expand their definition frequently and therefore the corresponding measurements of trust. Social media provides business with fascinating chances to strengthen the bond with customers. The first way that recommended in this article to repair and gain customer trust is by using the power of e-commerce. Businesses may create online communities and forums to get some feedback from their customers. In addition, full time employees are needed to monitor and respond to issues raised there as well as on other social networking sites. Besides, businesses must alert the value of transparency. So, using social media to talk about company problem and outline possible solutions can be another proactive step to gain the customers trust. The online communication channel such as Twitter is using by corporations to update customers about the problem solving solutions. Furthermore, a company should clarify their goals in
References: 1. Paul Korzeniowski. (2013). The complex challenge of repairing customer trust. In Information Today, Inc. (ITI) PRIVACY/COOKIES POLICY. Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Complex-Challenge-of-Repairing-Customer-Trust-89982.aspx 2. Paul Korzeniowski. (2011). The shifting e-commerce marketplace. In Information Today, Inc. (ITI) PRIVACY/COOKIES POLICY. Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Shifting-e-Commerce-Marketplace-75991.aspx 3. Paul Korzeniowski. (2006). Sap offers customers benchmarking aids. In Information Today, Inc. (ITI) PRIVACY/COOKIES POLICY. Retrieved from http://www.destinationcrm.com/Articles/CRM-News/Daily-News/SAP-Offers-Customers-Benchmarking-Aids-42371.aspx 4. 10 crucial consumer trend for 2013. In (2013). Retrieved from http://www.trendwatching.com/trends/10trends2013/ 5. Mary Meeker., & Liang Wu, (2013). Retrieved from http://www.kpcb.com/insights/2013-internet-trends 6. Paul Korzeniowski. (2006). High performance. In Paul Korzeniowski (Ed.), Information Today, Inc. (ITI) PRIVACY/COOKIES POLICY. Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/High-Performance-42467.aspx 7. Paul Korzeniowski. (2008). Crm searches for search. In Information Today, Inc. (ITI) PRIVACY/COOKIES POLICY. Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/CRM-Searches-for-Search-50146.aspx 8. Paul Korzeniowski. (2011). Qm picture grows blurry. In Information Today, Inc. (ITI) PRIVACY/COOKIES POLICY. Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/QM-Picture-Grows-Blurry-74172.aspx 9. Paul Korzeniowski. (2011). esurvivor: Commerce challenge. In Information Today, Inc. (ITI) PRIVACY/COOKIES POLICY. Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/eSurvivor-Commerce-Challenge-75989.aspx 10. Paul Korzeniowski. (2001). Using a framework to ease network management. In Copyright 2013 QuinStreet Inc. All Rights Reserved. Retrieved from http://www.enterprisenetworkingplanet.com/netsysm/article.php/777161/Using-A-Framework-To-Ease-Network-Management.htm