Regulating Cross-Media Ownership
According to political theorists Noam Chomsky and Edward Herman The media is unable to satisfy our democratic needs because: They are profit-seeking businesses, owned by very wealthy people (or other companies); they are funded largely by advertisers who are also profit-seeking entities, and who want their ads to appear in a supportive selling environment. The media are also dependent on government and major business firms as information sources, and both efficiency and political considerations, and frequently overlapping interests, cause a certain degree of solidarity to prevail among the government (as cited in Levin 39). Therefore, with aforementioned factors, large corporations and government entities control the flow of information. The fact is much of the information audiences receive via media outlets, provide us with the “successes and failures of government” (Levin 39), meaning the media tells us what to think and how to take action. It is crucial for viewers alike to obtain a variety of news, opinions, and freely expressed ideas. The media has the power to greatly influence; much like the three branches of U.S. government, the media must have check-and-balance provisions set in place so to alleviate any possible abuses made by those with majority power. Similarly, the media must ensure that “proprietors’ pursuit of their private interests correspond to the public good…(which) produces a press which is diverse, accountable and representative [of its viewers, respectively],” (Levin 39). The fact is, those who have the control matter. “Media ownership regulations focus on who controls the particular media company,” therefore, they have control over editorial content, and utilize the media outlets by promoting their own “commercial or political interests” (Levin 39). And, because most enterprising media players have “friends in high places” - e.g. politicians, lobbyists, etc.- messages are presented in a biased...
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