What Is The Simulation Between Media And Social Spheres Of Reality

When was the last time you went a day without visiting a popular media outlet? These companies, are comprised of CEO’s and a board of directors and shareholders whose goal is the biggest possible profit margin. For media companies, previously society was buying newspapers that made them money, now it is clicks. These clicks are obtained by creating controversial headlines or anything that will get people talking about said headline. This was touched upon by Castells, when he stated that it is very common for political opponents to sabotage one another via creating negative images on the internet (2000, p. 13). Something that was very evident in the recent US federal election. We are guided by the media into believing what they wish us to believe, they create a hyperreality of our informational network, and they are what construct contemporary society. Moreover, we have no control of what we see in this simulation.
Also, as Baudrillard stated, we now live in an era where images or the media are real to us than the non-media physical reality that surrounds us. This paper has argued that networks have transformed our social structure, and social spheres of society, as well the construction of our reality have been granted to the media, sending us into a simulation which is out of our