Regression Analysis Quiz
1.
You are about to test the hypothesis that sales of your product will increase at a very similar rate at either a $5 drop in unit price or a $7 drop in unit price. You are involved in what type of research?
(Points : 2) exploratory descriptive causal focus group ethnographic
2.
Of the following combinations, managers would be most likely to start with ________ research and later follow with ________ research.
(Points : 2) exploratory; causal descriptive; causal descriptive; exploratory causal; descriptive causal; exploratory
3.
Causal research is used to ________.
(Points : 2) test hypotheses about cause-and-effect relationships …show more content…
The real value of a company's marketing research and information system lies in the ________. (Points : 2) amount of data it generates variety of contact methods it uses
efficiency with which it completes studies quality of customer insights it provides marketing information system it follows
5. ________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. (Points : 2) The marketing information system Marketing research Exploratory research Observational research Causal research
6. Information collected from online databases on the Internet is an example of ________ data. (Points : 2) primary secondary observational experimental ethnographic …show more content…
What is a major drawback of probability sampling?
(Points : 2) It can be time consuming. Sampling error cannot be measured. The most difficult population from which to obtain information is chosen. Everyone has an equal chance of selection. Marketers must rely on the judgment of the researcher in respondent selection.
10.
When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions, they are using ________.
(Points : 2) informal surveys experiments observation direct marketing marketing intelligence
11.
Maryann Rose is conducting research to determine consumers' personal grooming habits. Because of the personal nature of the survey questions about this topic, Maryann wants to select the contact method that is most likely to encourage respondents to answer honestly. Which contact method should Maryann select?
(Points : 2) mail questionnaires telephone interviews individual
You are about to test the hypothesis that sales of your product will increase at a very similar rate at either a $5 drop in unit price or a $7 drop in unit price. You are involved in what type of research?
(Points : 2) exploratory descriptive causal focus group ethnographic
2.
Of the following combinations, managers would be most likely to start with ________ research and later follow with ________ research.
(Points : 2) exploratory; causal descriptive; causal descriptive; exploratory causal; descriptive causal; exploratory
3.
Causal research is used to ________.
(Points : 2) test hypotheses about cause-and-effect relationships …show more content…
The real value of a company's marketing research and information system lies in the ________. (Points : 2) amount of data it generates variety of contact methods it uses
efficiency with which it completes studies quality of customer insights it provides marketing information system it follows
5. ________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. (Points : 2) The marketing information system Marketing research Exploratory research Observational research Causal research
6. Information collected from online databases on the Internet is an example of ________ data. (Points : 2) primary secondary observational experimental ethnographic …show more content…
What is a major drawback of probability sampling?
(Points : 2) It can be time consuming. Sampling error cannot be measured. The most difficult population from which to obtain information is chosen. Everyone has an equal chance of selection. Marketers must rely on the judgment of the researcher in respondent selection.
10.
When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions, they are using ________.
(Points : 2) informal surveys experiments observation direct marketing marketing intelligence
11.
Maryann Rose is conducting research to determine consumers' personal grooming habits. Because of the personal nature of the survey questions about this topic, Maryann wants to select the contact method that is most likely to encourage respondents to answer honestly. Which contact method should Maryann select?
(Points : 2) mail questionnaires telephone interviews individual