Research Mthod

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Chapter 01 Research in Business Key
 1. Which of the following is an example of a business decision maker?  A. Politician's election consultant
B. Church pastor
C. Manager of a non-profit program
D. Business manager of a consumer goods product
E. All of the above
 2. The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.  A. Request for proposal
B. Recency frequency population
C. Research firm proposal
D. Recognition of problem
E. Recently formed protocols
 

3. The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.  A. Management dilemma
B. Research problem
C. Challenge
D. Measurement approach
E. Return on business investment
4. Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.  A. Computer programming

B. Data warehousing
C. Customer relationships management
D. Data mining
 5. The main purpose of a(n) _____ is to share company information and computing resources among internal audiences.  A. Decision support system
B. Intranet
C. Extranet
D. Internet

6. A private network that uses Internet protocols and the public telecommunication system to share an organization's information, data, or operations the external suppliers, vendors, or customers is called a(n) _____.  A. Decision support system

B. Intranet
C. Extranet
D. Internet
7. The question, "Should we do business research?" is often stimulated by data from a(n) _____.  A. Data warehouse
B. Intelligence system
C. Decision support system
E. Both B and C
 8. Which of the following is not a possible source of business intelligence?  A. Competitor web sites
B. Government reports
C. Business research reports
D. Clipping services
E. All of the above are possible sources
 
9. Recordings of public proceedings, speeches by elected officials, and information on agency web sites are all examples of business intelligence available from _____ sources.  A. Competitive
B. Cultural
C. Government
D. Demographic

10. Intuitive decision makers tend to base business decisions on _____.  A. Business research
B. Secondary data
C. Primary data
D. Proprietary research
E. All of the above
11. Visionary decision makers tend to base business decisions on _____.  A. Proprietary business research
B. Instinct
C. Secondary data
D. Past experience
E. All of the above
 
12. Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?  A. Base tier
B. Middle tier
C. Top tier
D. All of the above 
13. Minute Maid sees research as the fundamental first step in any business decision and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate?  A. Top tier

B. Middle tier
C. Ase tier
D. Foundation tier
 14. Some organizations make decisions based on past experience, instincts, or qualitative data collection. These organizations are operating at the _____ tier of the hierarchy of business decision makers.  A. Top

B. Middle
C. Base
D. Pinnacle
 

15. Business research may be considered unnecessary when _____.  A. Management has insufficient resources to conduct an appropriate study B. The risk associated with the decision at hand is low
C. The information is applicable to the critical decision
D. Both A and B

 16. When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting, the firm is considered a(n) _____ firm.  A. Internal

B. Interactive...
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