Research Mthod
Chapter 01 Research in Business Key 1. Which of the following is an example of a business decision maker?
A. Politician 's election consultant
B. Church pastor
C. Manager of a non-profit program
D. Business manager of a consumer goods product
E. All of the above 2. The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.
A. Request for proposal
B. Recency frequency population
C. Research firm proposal
D. Recognition of problem
E. Recently formed protocols
3. The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.
A. Management dilemma
B. Research problem
C. Challenge
D. Measurement approach
E. Return on business investment
4. Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.
A. Computer programming
B. Data warehousing
C. Customer relationships management
D. Data mining 5. The main purpose of a(n) _____ is to share company information and computing resources among internal audiences.
A. Decision support system
B. Intranet
C. Extranet
D. Internet
6. A private network that uses Internet protocols and the public telecommunication system to share an organization 's information, data, or operations the external suppliers, vendors, or customers is called a(n) _____.
A. Decision support system
B. Intranet
C. Extranet
D. Internet
7. The question, "Should we do business research?" is often stimulated by data from a(n) _____.
A. Data warehouse
B. Intelligence system
C. Decision support system
E. Both B and C 8. Which of the following is not a possible source of business intelligence?
A. Politician 's election consultant
B. Church pastor
C. Manager of a non-profit program
D. Business manager of a consumer goods product
E. All of the above 2. The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.
A. Request for proposal
B. Recency frequency population
C. Research firm proposal
D. Recognition of problem
E. Recently formed protocols
3. The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.
A. Management dilemma
B. Research problem
C. Challenge
D. Measurement approach
E. Return on business investment
4. Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.
A. Computer programming
B. Data warehousing
C. Customer relationships management
D. Data mining 5. The main purpose of a(n) _____ is to share company information and computing resources among internal audiences.
A. Decision support system
B. Intranet
C. Extranet
D. Internet
6. A private network that uses Internet protocols and the public telecommunication system to share an organization 's information, data, or operations the external suppliers, vendors, or customers is called a(n) _____.
A. Decision support system
B. Intranet
C. Extranet
D. Internet
7. The question, "Should we do business research?" is often stimulated by data from a(n) _____.
A. Data warehouse
B. Intelligence system
C. Decision support system
E. Both B and C 8. Which of the following is not a possible source of business intelligence?