redbull report
December 15
2013
Red Bull Energy Drink
Red Bull Energy Drink is a functional beverage.
Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.2 billion cans sold in 2012.
Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai, daeng means red, and krating is the reddish-brown bovine called a "gaur", an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can; in Thailand and in some parts of Asia it is sold in a wider gold can with the name of Krating Daeng or Red Bull Classic. The two are different products, produced separately.
The Red Bull company slogan is "Red Bull gives you wings" and the product is marketed through advertising, events (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, Red Bull New York, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.
Marketing Mix
4 P’s of Marketing Mix are:
Product
Price
Place
Promotion
Product:
Red Bull logo:
Product name: Red Bull
Type: Energy drink
Country of Origin: Thailand
Color: Amber
Variants: Red Bull has started with original flavor and then slowly introduced sugar free. Later in 2012 they introduced new editions of Red Bulls.
Red Edition
Blue Edition
Silver Edition
Red bull energy drink (original):
Red bull sugar free: Red edition: Blue edition: Silver edition:
Price:
Pricing list of 2013
#
Description
Packing
Qty
Price
1
Red Bull Regular
24pcs
250ml
AED 125
2
Red Bull Sugar Free
2013
Red Bull Energy Drink
Red Bull Energy Drink is a functional beverage.
Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.2 billion cans sold in 2012.
Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai, daeng means red, and krating is the reddish-brown bovine called a "gaur", an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can; in Thailand and in some parts of Asia it is sold in a wider gold can with the name of Krating Daeng or Red Bull Classic. The two are different products, produced separately.
The Red Bull company slogan is "Red Bull gives you wings" and the product is marketed through advertising, events (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, Red Bull New York, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.
Marketing Mix
4 P’s of Marketing Mix are:
Product
Price
Place
Promotion
Product:
Red Bull logo:
Product name: Red Bull
Type: Energy drink
Country of Origin: Thailand
Color: Amber
Variants: Red Bull has started with original flavor and then slowly introduced sugar free. Later in 2012 they introduced new editions of Red Bulls.
Red Edition
Blue Edition
Silver Edition
Red bull energy drink (original):
Red bull sugar free: Red edition: Blue edition: Silver edition:
Price:
Pricing list of 2013
#
Description
Packing
Qty
Price
1
Red Bull Regular
24pcs
250ml
AED 125
2
Red Bull Sugar Free