This is a feasibility report which is following up the rebranding proposal. The Rebranding Proposal was used to make the company consider updating the company Nintendo’s current look, as to stay in league with company competition and boost business growth. This next report will deal with the research into methods of rebranding and alternatives to what I have had suggested in the proposal. The purpose of this report is to: •Demonstrate my research in the area
•Ensure a higher success rate in the rebranding operation by conducting such research •Highlight new opportunities
•Provide thoroughly researched information
•Establish design alternatives
By the end of this feasibility report, the optimal strategy will have been identified for implementation given that the recommended strategic venture is considered viable. Table of Contents
1. Executive Summary:2
Table of Contents3
2. Project Description:4
2.1 What was the purpose of the project?4
2.2 What were the project objectives?4
3. Background Information:4
3.1 What is rebranding?4
3.2 Why should rebranding should be considered?4
3.3 What is the rebranding history of Nintendo?4
4. Possible Solutions:5
4.1 Alternative 1 (Utilizing a Company Slogan)5
4.2 Alternative 2 (Rebranding the Company logo)5
5. Evaluation of Solutions:6
5.1 Alternative 1 (Utilizing a Company Slogan)6
5.2 Alternative 2 (Rebranding the Company logo)6
6. Most Feasible Solution:6
9.1 Figure 1 – The Nintendo Gameboy (Product Rebranding)7 9.2 Figure 2 – Coke Slogans (Slogan Rebranding)7
9.3 Figure 3 – Nintendo Slogan7
9.4 Figure 4 – Nintendo Logo8
2. Project Description:
2.1 What was the purpose of the project?
This project was for the intention of the consideration of implementing a rebranding exercise on the company. The Nintendo logo hasn’t changed for over thirty years and it works. However, Nintendo needs to think about how they will appeal to a whole new generation and a whole new audience. ³ 2.2 What were the project objectives?
The objectives of the project were to come up with a dynamic and creative new image for the company in order to resell and optimise their products. The primary objective here was to make the transition work – success is crucial the very life of the business. The secondary objectives would have been to successfully appeal to a broad range of audiences. 3. Background Information:
3.1 What is rebranding?
Rebranding is a marketing strategy used to reappeal to target audiences through re-imaging and re-engineering the face of the company. Rebranding can be applied to company logos, trademarks and slogans in order to make the design more or less appeal to either a specific or broader audience. 3.2 Why should rebranding should be considered?
Changing the logo can effect the whole image of the company product and can have an impact on product sales. Corporate rebranding is an important factor contributing to a business’s ability to maintain its popular image in the public, if not to further increase it.² It will ensure that the company sustains a level of corporate modernisation and public presence. 3.3 What is the rebranding history of Nintendo?
The Nintendo logo is easily known because it hasn’t changed since the logo was established in 1973. ¹º In terms of its product, Nintendo has a history of created new products that appeal to newer audience via the use of the ever-evolving accessible technology and technological enhancements that come with it. See figures below Furthermore, Nintendo has recently changed its advertising agency, meaning that the future style in its product range might be entirely different from the styles in its current range which were kept similar characteristics of one another.¹ .
1.Figure 1 – the Nintendo Gameboy®
4. Possible Solutions: