Reatil in India
Vol. 2 Issue 1 July 2012
at
JOURNAL
A RESEARCH JOURNAL OF BIMTECH STUDENTS
TATTVA is a forum for BIMTECH students to bring to light the outcomes of their journey of discovery into the issues on which they have been cogitating - whether the issues are in marketing, finance, world business, retail management, insurance or sustainability or livelihood or microfinance. It is aspirational in intent, striving for rigour and has something of importance or an insight to share. In short, it is a platform for full fledged researchers-in-themaking. We have christened it TATTVA, meaning essence or the most vital ingredient. Welcome to TATTVA - a Research Journal of BIMTECH Students!
at
Preface
JOURNAL
We at BIMTECH are very happy to place before you the second volume of TATTVA containing six research articles written by our 2011-13 batches of students as part of their Summer Projects. In our effort to improve and increase the research content of summer projects we have explored and engaged students on how to: • Collect secondary and primary data with minimum bias • Expand the scope of a student project to make it relevant and stimulating to academics • Analyse data with appropriate statistical tools • Unearth the hidden motives of respondents as buyers, workers, executives or channel members • Design experiments to increase validity and reliability of the study On going through the reports we do realise that there are enough scope of improvement in Literature Review and References sections of report writing. These will be improved in our next attempt. A venture like TATTVA can not see the light of the day without the active participation of motivated students, cooperation of faculty guides and project guides in the corporate sector who have mentored our students and given quality inputs to them. We hope you will appreciate the dedicated efforts put in by our students under the guidance of industry and faculty mentors. Your feedback will undoubtedly work
at
JOURNAL
A RESEARCH JOURNAL OF BIMTECH STUDENTS
TATTVA is a forum for BIMTECH students to bring to light the outcomes of their journey of discovery into the issues on which they have been cogitating - whether the issues are in marketing, finance, world business, retail management, insurance or sustainability or livelihood or microfinance. It is aspirational in intent, striving for rigour and has something of importance or an insight to share. In short, it is a platform for full fledged researchers-in-themaking. We have christened it TATTVA, meaning essence or the most vital ingredient. Welcome to TATTVA - a Research Journal of BIMTECH Students!
at
Preface
JOURNAL
We at BIMTECH are very happy to place before you the second volume of TATTVA containing six research articles written by our 2011-13 batches of students as part of their Summer Projects. In our effort to improve and increase the research content of summer projects we have explored and engaged students on how to: • Collect secondary and primary data with minimum bias • Expand the scope of a student project to make it relevant and stimulating to academics • Analyse data with appropriate statistical tools • Unearth the hidden motives of respondents as buyers, workers, executives or channel members • Design experiments to increase validity and reliability of the study On going through the reports we do realise that there are enough scope of improvement in Literature Review and References sections of report writing. These will be improved in our next attempt. A venture like TATTVA can not see the light of the day without the active participation of motivated students, cooperation of faculty guides and project guides in the corporate sector who have mentored our students and given quality inputs to them. We hope you will appreciate the dedicated efforts put in by our students under the guidance of industry and faculty mentors. Your feedback will undoubtedly work
References: Evaluating the policy structure and claim settlement techniques of index base rainfall insurance scheme Sidharth Sinha, (2007)