Real Estate Scene in India

CONTENTS

PARTICULARS PAGES

Introduction 4

I. Indian real estate market 5-22

II. Business strategy of Godrej Properties Ltd. 23-30

References 31

INTRODUCTION :

This project report on Indian real estate market & Business strategy of Godrej Properties Ltd. has been written as a part of the PGCBM course at the XLRI, Jamshedpur. The report analyzes an overview of Indian property and real estate market with focusing on one of the major real estate player – Godrej Properties Ltd. & its business strategy. The study is the result of secondary and primary research. The secondary research was primarily based on the internet resources like the websites of Godrej Properties Ltd. and other property websites & news letter apart from that it also covered general news articles, research studies and analyst reports (refer to References). The primary research involved an empirical study in which I targeted more than 200 people who have worked with Godrej Properties Ltd. & other real estate firm & broker company officials. I contacted people from senior level to entry level by using social networking websites, such as facebook and orkut. A questionnaire including both open-ended and closed-ended questions was sent to the target people for their feedback. I also contacted them physically and over phone in order to complete the assignment.

I. INDIAN REAL ESTATE MARKET:
The real estate sector in India is on a growth path. The

References: Further, the industry also witnessed growth in private equity (PE) investments as well. In the current calendar year so far (November 13, 2011), total investment from PEs was around US$ 741 million. Table showing Shape of Global Economic Scenario (2005 to 2016)