Quiz Product
Quiz Product
Chapter 1
• According to the well-known business writer, Gary Hamel, which of the following is the most important business issue of our time?
Creation of radical innovation
• _____ refer to rules of thumb that firms have found work for them.
Heuristics
• A product described as a "new product" in terms of design or production rather than marketing, falls under which of the following categories?
Cost reductions
• With reference to new product categories, _____ are also known as flanker brands. line extensions
• These products are inventions that create a whole new market; examples include Polaroid camera and the Sony
Walkman. Identify the new product category in discussion.
New-to-the-world products
• _____ are the least common form of new products.
Repositioned products
• Which of the following is the most important factor contributing to the success of a new market offering?
A unique, superior product
• Which of the following roles is most likely to be performed by a marketing researcher in a new product development team? Functional representative
• These individuals are responsible for helping project managers develop and use good new product processes. Identify the individuals in discussion.
Process managers
• In the evaluation tasks that occur after every phase in the new product process, if a new product team makes a full
"Go" decision, but fails to commit any resources to the project, it is known as a(n) _____ problem. hollow-gate Chapter 2
• The new products process ends when the: product is successful.
• This phase of the basic new products process is associated with selecting a high potential opportunity and beginning customer involvement.
Concept generation
• _____ is the first phase of the new products process.
Opportunity identification and selection
• In which phase of the new products process is the first formal type of evaluation done and financial criteria considered? Concept/project evaluation
•
Chapter 1
• According to the well-known business writer, Gary Hamel, which of the following is the most important business issue of our time?
Creation of radical innovation
• _____ refer to rules of thumb that firms have found work for them.
Heuristics
• A product described as a "new product" in terms of design or production rather than marketing, falls under which of the following categories?
Cost reductions
• With reference to new product categories, _____ are also known as flanker brands. line extensions
• These products are inventions that create a whole new market; examples include Polaroid camera and the Sony
Walkman. Identify the new product category in discussion.
New-to-the-world products
• _____ are the least common form of new products.
Repositioned products
• Which of the following is the most important factor contributing to the success of a new market offering?
A unique, superior product
• Which of the following roles is most likely to be performed by a marketing researcher in a new product development team? Functional representative
• These individuals are responsible for helping project managers develop and use good new product processes. Identify the individuals in discussion.
Process managers
• In the evaluation tasks that occur after every phase in the new product process, if a new product team makes a full
"Go" decision, but fails to commit any resources to the project, it is known as a(n) _____ problem. hollow-gate Chapter 2
• The new products process ends when the: product is successful.
• This phase of the basic new products process is associated with selecting a high potential opportunity and beginning customer involvement.
Concept generation
• _____ is the first phase of the new products process.
Opportunity identification and selection
• In which phase of the new products process is the first formal type of evaluation done and financial criteria considered? Concept/project evaluation
•