Quint Winery
Quint winery | Exploring possibilities to enter the Japanese market | | This study aims to give Quint winery a solid advice wether to enter the Japanese market or to look for other ways to expand their market. | | Roderick d’Hont 48632 | 1-1-2011 | |
1 Contents
1 Case discription 3
2 Analysis 3 Uncovering the potential of the Japanese market 3 How to locate potential Japanese purchasers 4 Should Quint winery visit japan or should japan visit quint winery 4 Entering Japan solo or together with other companies 5 Marketing research 5
3 Conclusion 5
1 Case discription
Quint winery is a wine producer located at the Mosel River Valley in Germany. As the home market is becoming increasingly saturated and the competition is increasing, Quint Winery is looking for other markets to expand their sales and distribution. The wines produced at Quint Winery are high quality, and honor the traditions in wine making. Once at a ‘wine tasting party’, one of Quint Winery’s German customers brought a Japanese visitor along. She believed that the wines would prove salable in Japan, if marketed properly.
2 Analysis
Uncovering the potential of the Japanese market
Wine made out of grapes hasn’t been one of the favorite alcoholic beverages in Japan. Rice wine and plum wine were always the way to go. As these wines are made in Japan, they contribute to the Japanese sense of culture and traditions. Only since 1969 when Pieroth, which is an established wine brand from Germany, set foot on Japanese soil the Japanese were to discover the quality of fine wines made from grapes. Before 1969 the Japanese saw wine as nothing more than a weak whiskey.
France and Italy have always had the biggest share in the Japanese wine import. Their share totaling around 75% of the total value and volume of imports. However in 2010 Chile passed Italy by volume. By value Italy still takes the second places behind France. This indicates that the market is now asking for low to medium priced wines.
1 Contents
1 Case discription 3
2 Analysis 3 Uncovering the potential of the Japanese market 3 How to locate potential Japanese purchasers 4 Should Quint winery visit japan or should japan visit quint winery 4 Entering Japan solo or together with other companies 5 Marketing research 5
3 Conclusion 5
1 Case discription
Quint winery is a wine producer located at the Mosel River Valley in Germany. As the home market is becoming increasingly saturated and the competition is increasing, Quint Winery is looking for other markets to expand their sales and distribution. The wines produced at Quint Winery are high quality, and honor the traditions in wine making. Once at a ‘wine tasting party’, one of Quint Winery’s German customers brought a Japanese visitor along. She believed that the wines would prove salable in Japan, if marketed properly.
2 Analysis
Uncovering the potential of the Japanese market
Wine made out of grapes hasn’t been one of the favorite alcoholic beverages in Japan. Rice wine and plum wine were always the way to go. As these wines are made in Japan, they contribute to the Japanese sense of culture and traditions. Only since 1969 when Pieroth, which is an established wine brand from Germany, set foot on Japanese soil the Japanese were to discover the quality of fine wines made from grapes. Before 1969 the Japanese saw wine as nothing more than a weak whiskey.
France and Italy have always had the biggest share in the Japanese wine import. Their share totaling around 75% of the total value and volume of imports. However in 2010 Chile passed Italy by volume. By value Italy still takes the second places behind France. This indicates that the market is now asking for low to medium priced wines.